Build. Grow. Stabilize.
With the digital age upon us, entrepreneurship has never been more accessible to the average American. According to an article by NPR, by September of 2020, applications for employer identification numbers (EIN) had surpassed 3.2…
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What is persona-based advertising?
Most business owners know that social media advertising companies are a cornerstone of any modern marketing strategy. After all, with almost two billion people using Facebook on any given day, social media has become a…
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The benefits of marketing guidelines for small businesses
Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…
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Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Learn buyer personas in 5 minutes
Ideal customers are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer profiles because they…
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Hour-based pricing models are the only answer for a marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and focus on helping agencies implement this model. We’ve seen the other methods in use and they mostly result in…
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How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
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How to run a business through tough times
We’re living in unprecedented times just now. As we write this blog, we remain in quarantine lockdown, like much of the rest of the world. COVID-19 has hit the world with something so unfathomable that…
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5 Tips for How to Effectively Work From Home
Hello. My name’s Adam Carbonneau, and I’m the managing director of Take The Stairs. I’m here to give you five tips on how to effectively work from home, something that we can help you with,…
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What is operations consulting?
As an operations consultant who runs an agency that offers business, marketing and service operations consulting, I and my team are seeking to help your business in three ways: Putting together a plan to help…
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