An estimated 627,000 new businesses get started every year, making it that much more difficult for small businesses to stand out and win customers. Nashville alone is home to about 40,000 businesses, so even local companies need to employ effective marketing strategies if they want to be noticed. Take the Stairs brand workshops can help you put your brand in front of the people who are most likely to pay attention.
We can help you refine your marketing strategy, uncover your business’s purpose, and find your brand’s unique position in the market. After all, why should the biggest corporations be the only ones to utilize the power of brand positioning?
The stronger your brand is, the more clearly you’ll be able to articulate to your target audience what it is that makes you unique and why you’re the best one to help them solve their problems.
Whether you’re targeting local Nashville residents or looking to establish a larger national customer base, you’ll need a comprehensive marketing strategy if you want to succeed. And as any small business consultant will tell you, the key to a strong marketing strategy is drilling down into your brand and what makes it unique.
Whether you’re planning to handle your company’s branding on your own or considering hiring a small business consultant for help, our brand workshops can help you take ownership of your brand. The more you know about what makes your brand unique, the better positioned you are to make relevant marketing, sales, and operations decisions.
So why should you consider Take the Stairs for brand workshops?
Every workshop includes help from a consultant who will guide (and challenge) you along the way, ensuring you get the most out of the workshop and your results.
Each workshop will ask you a number of questions about your business. You just need to answer the questions honestly and the workshops will do the rest.
Our goal will never be to find something “clever” to do with your branding. We’re simply looking to show your customers why you’re the best option to solve their problems.
Take the Stairs brand workshops
If you’re new to brand marketing, uncovering the nuts and bolts of your brand can be intimidating and a real challenge. We aim to simplify the process with our brand workshops, walking you through every step and advising you along the way.
We’ve written before about how uncovering your company’s “why” can help you unlock the power of your brand.
Because your brand’s “why” is the foundation on which every brand positioning decision or marketing strategy is built, Uncover Your Why is one of the best brand workshops for new business owners.
Our Uncover Your “Why” Workshop will give you the tools you need to shine a light on your business’s true purpose and how your unique values position you to provide something that no one else can.
If you want to get specific with your marketing strategy, you’ll need to create several buyer personas that you can market towards.
The days of creating generic content in the hopes of reaching the widest audience possible are over; effective marketing today relies on talking to the right person with the right message, and really grabbing the attention of the people most likely to appreciate the products or services your business offers.
In the Buyer Persona Development Workshop, we’ll help you discover which key segments of the population are most likely to respond to your brand, and how best to communicate with them.
No matter how unique a brand is, it’s still judged in relation to other businesses out there, so it’s helpful for you to understand where you stand compared to the competition, especially in regards to:
These are some of the most important factors to consumers, so the clearer you are on how you measure up, the better able you’ll be to sell your brand appropriately. Our Market Positioning Workshop will walk you through finding your place on each spectrum and what that will mean for your marketing strategy.
We tend to use different language depending on who we’re speaking to. For instance, if you were teaching a kindergarten class about gravity, you would likely use very different words and presentation style than you would if addressing a room full of scientists.
Well, customers are no different, and how your brand communicates with its target audience will change depending on who it is that you’re trying to reach.
The Find Your Voice workshop is one of our favorite brand workshops for helping clients discover their brand’s personality. You’ll find out which brand archetypes your business embodies and how customers view your brand.
Consumers have no shortage of companies to do business with these days, so if someone asks why they should buy from you instead of the other guy, you’d better be ready with a good answer.
By the end of our Building Brand Differentiators Workshop, you’ll have a clear sense of what your brand’s unique selling proposition is, and tangible differentiators that you can use to entice clients.
As with all of our brand workshops, the Building Brand Differentiators Workshop doesn’t try to force you to be something you’re not, but rather builds on what authentically makes your business unique.
How do brand workshops help my business?
Working with a small business consultant to complete a brand workshop or two can give you the knowledge you need to take your marketing to the next level.
A general would never go to war without a battle plan, and coaches don’t go into competitions without game plans, so why should a business try to attract customers without a sound communications plan?
The team in our Nashville office always say that brand positioning is all about matchmaking, because finding the right client match requires being authentic about:
- Who your business is
- Who your business is trying to reach
When you put in the effort required to get clear about these two things, it can benefit every aspect of your business, from sales and marketing, to internal operations and even HR.
Brand positioning is all about authenticity, and about finding out the best way to clearly communicate your brand’s values to the world, so that you can connect with like-minded customers who will appreciate what you do.
Uncover the personality of your business
A crucial element of successful branding is figuring out what your brand’s personality is. Part of this will depend on what type of industry you’re in and the type of clients you’re hoping to appeal to, but as you’ll see in the Find Your Voice Workshop, the answer is anything but clear cut.
If you’re familiar with the 12 brand archetypes, you might already have a good idea of what archetype your brand falls under. But there are subtler sub-archetypes to consider that may not be as obvious.
Working closely with an experienced small business consultant during our Brand Archetypes Workshop will provide you with a pair of fresh eyes that may be able to see things about your business that you’ve overlooked. This can be incredibly helpful, since a business always looks different from the inside than it does to outsiders, and you never know for sure how others perceive your brand without enlisting outside help.
Discover your most ideal customers and sales targets
Getting smart about branding means more than perfecting how you communicate your brand’s values to others; it also helps you get clear about who exactly it is that you’re wanting to communicate with.
It does no good to advertise to people who have no use for what you can offer, so the clearer you can get about your target markets, the better. Your local Nashville coffee shop, for example, would be wasting their time and money if they spent their advertising budget trying to reach folks on the other side of the country – they’d be much better off focusing on nearby neighborhoods.
Our brand workshops will also set you up to lay out smarter sales targets that can increase your team’s motivation and your company’s bottom line.
Decide what makes you different
With the advent of online shopping, the marketplace has gotten more crowded than ever. If you want the right people to notice your small business, you need to differentiate your business from the competition.
Clever marketing slogans and flashy colors aren’t enough anymore; consumers want to find a company that aligns with their values and is uniquely positioned to help them solve their problems.
Schedule your brand workshop today
Take the Stairs is a Nashville-based branding firm that specializes in helping clients take control of their branding. While we’re always here to offer support, our goal with our brand workshops is to give business owners the tools they need to be self-sufficient and confident in their marketing abilities.
If you’d like to learn more or get started, schedule your brand workshop today.