What is Marketing Automation?
Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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