How a business should plan their marketing budget
Setting a budget for marketing is a crucial step in any marketing strategy, especially for small business owners looking to maximize their return on investment. A well-planned marketing budget that aligns with your overall business…
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Top 10 Worst Marketing Grifts
Marketing scams have become increasingly sophisticated, preying on unsuspecting business owners who are eager to boost their online presence. From bogus SEO services to fake social media followers, marketing scams can drain your marketing budget…
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What is Marketing Automation?
Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So, there’s no time to waste when it comes to strategic marketing consulting…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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