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Category: Marketing

Category: Marketing - Page 1

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Show value before you sell

Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
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What are target markets?

Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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How to organize your SEO keywords

We all know that using a solid keyword strategy is crucial for search engine optimization. But with so many ways to look at keywords, it can be hard to figure out which ones to focus…
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The death of transactional marketing

Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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Unlock the power of your brand

Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Learn buyer personas in 5 minutes

Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…
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