How to Promote a Construction Company on Social Media
What are the benefits of social media marketing for construction companies? Social media marketing has become increasingly important for all businesses, and social media for contractors, construction businesses, and home builders is no exception. In…
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How to develop marketing strategies for small business
All businesses, regardless of size, need to have a comprehensive marketing strategy in order to be successful. Marketing strategies for small business are plans or approaches that a business or organization develops to promote its…
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Why is marketing important for small businesses?
Customer acquisition is a key objective for any business. Small businesses are constantly looking for new customers. If you’re struggling to find and retain customers as a small business owner, you no doubt have heard…
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Is lead generation worth it?
Finding good customers online is hard. Every small business owner–and experienced B2B leads generation company–knows this. Although over 260 million people in the United States shop online, finding a constant supply of ideal consumers online…
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Best practices for cold email outreach
If creating a lead gen marketing strategy feels overwhelming to you, you’re not alone. Nevertheless, email marketing continues to provide the highest ROI of all marketing channels: according to Forbes, email marketers earn $42 in…
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How to evaluate a digital marketing agency
It can be hard to find a good digital marketing agency in United States (or anywhere, for that matter) as some agencies are more focused on increasing sales than providing a great service for their…
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What is Marketing Automation?
Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
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Why having a marketing strategy is so important
Sorry to break it to you, but if you’re looking for the perfect marketing strategy, you’re not going to find it – because it doesn’t exist. If any marketing strategist tries to convince you otherwise,…
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Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
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What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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