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Category: Marketing

Category: Marketing - Page 1

Working on social media for contractors at a job site

How to Promote a Construction Company on Social Media

What are the benefits of social media marketing for construction companies? Social media marketing has become increasingly important for all businesses, and social media for contractors, construction businesses, and home builders is no exception. In…
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lead gen company at work

Is lead generation worth it?

Finding good customers online is hard. Every small business owner–and experienced B2B leads generation company–knows this. Although over 260 million people in the United States shop online, finding a constant supply of ideal consumers online…
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cold email outreach

Best practices for cold email outreach

If creating a lead gen marketing strategy feels overwhelming to you, you’re not alone. Nevertheless, email marketing continues to provide the highest ROI of all marketing channels: according to Forbes, email marketers earn $42 in…
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Marketing automation

What is Marketing Automation?

Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
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human typing on keyboard. yellow watch, computer mouse, white table.

Show value before you sell

Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
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laptop in an office on a glass table projecting charts.

What are target markets?

Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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