(615) 219-9181
Notepad and laptop sitting on desk

Category: Marketing

Category: Marketing - Page 1

cold email outreach

Best practices for cold email outreach

If creating a lead gen marketing strategy feels overwhelming to you, you’re not alone. Nevertheless, email marketing continues to provide the highest ROI of all marketing channels: according to Forbes, email marketers earn $42 in…
Read More
Marketing agency

How to evaluate a marketing agency

It can be hard to find a good digital marketing agency in Nashville (or anywhere for that matter) as some agencies are more focused on increasing sales than providing a great service for their customers.…
Read More
Marketing automation

What is Marketing Automation?

Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
Read More
human typing on keyboard. yellow watch, computer mouse, white table.

Show value before you sell

Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
Read More
laptop in an office on a glass table projecting charts.

What are target markets?

Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
Read More
Letters spelling "s" "e" "o"

How to organize your SEO keywords

We all know that using a solid keyword strategy is crucial for search engine optimization. But with so many ways to look at keywords, it can be hard to figure out which ones to focus…
Read More
Two people discussing brand marketing in nature.

The death of transactional marketing

Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
Read More
an assortment of colored ties

Unlock the power of your brand

Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
Read More