What does a consulting firm do?
All companies, especially small brands and businesses, face challenges and are always looking for ways to increase their profits and grow. That’s where consulting firms come in. A consulting firm is a business that provides…
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What services does a digital consulting agency provide?
The digital space is a vast marketplace, and every day it grows a little larger. It is estimated that about 328.77 million terabytes of data are created each day and by 2025, 181 zettabytes worth…
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How to develop marketing strategies for small business
All businesses, regardless of size, need to have a comprehensive marketing strategy in order to be successful. Marketing strategies for small business are plans or approaches that a business or organization develops to promote its…
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Why is marketing important for small businesses?
Customer acquisition is a key objective for any business. Small businesses are constantly looking for new customers. If you’re struggling to find and retain customers as a small business owner, you no doubt have heard…
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Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our firm knows about small business consultant…
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Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
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What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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Build. Grow. Stabilize.
With the digital age upon us, entrepreneurship has never been more accessible to the average American. According to an article by NPR, by September of 2020, applications for employer identification numbers (EIN) had surpassed 3.2…
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The benefits of marketing guidelines for small businesses
Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…
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Hour-based pricing models are the only answer for a marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and focus on helping agencies implement this model. We’ve seen the other methods in use and they mostly result in…
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