How to write blog directives
Are you a small business owner in Nashville – or anywhere, for that matter – who is looking to start blogging but doesn’t know where to begin? Or maybe you’ve been blogging for a while…
Read More
Qualified vs Unqualified Leads
Are you spending time and money generating B2B leads that may not be qualified? In this blog post, we’ll explore the differences between qualified and unqualified B2B leads and how you can avoid wasting your…
Read More
How to evaluate a marketing agency
It can be hard to find a good digital marketing agency in Nashville (or anywhere for that matter) as some agencies are more focused on increasing sales than providing a great service for their customers.…
Read More
How to nurture leads without harassing them
You’ve worked hard to build a stunning, SEO-friendly website for your business and the number of visitors is steadily increasing. Your hard work is starting to pay off, but you’re not done yet. Research shows…
Read More
What is Marketing Automation?
Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
Read More
The secret to generating B2B leads
The worldwide B2B eCommerce market is over 5 times larger than the B2C market, making business-to-business sales a tremendous opportunity for companies looking to increase their revenue. Of course, just as it’s crucial for any…
Read More
7 tips to writing your startup’s business plan
One of the first things you should consider when you’re trying to get a new business off the ground is creating a solid startup business plan. Not only will a business plan help you articulate…
Read More
Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
Read More
Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
Read More
What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
Read More
