Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
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What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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The difference between branding and marketing
Our Nashville brand marketing consulting firm sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding…
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Why your startup should be using key performance indicators
If we’ve learned one thing from our startup consulting clients, it’s this: your startup business can’t reach goals that it doesn’t set. Having vague goals usually leads to one of two things: An endlessly moving…
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Build. Grow. Stabilize.
With the digital age upon us, entrepreneurship has never been more accessible to the average American. According to an article by NPR, by September of 2020, applications for employer identification numbers (EIN) had surpassed 3.2…
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The benefits of marketing guidelines for small businesses
Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…
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Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Hour-based pricing models are the only answer for marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and marketing consulting firms should focus on helping agencies implement this model. We’ve seen the other methods in use…
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How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
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How to run a business through tough times
We’re living in unprecedented times just now. As we write this blog, we remain in quarantine lockdown, like much of the rest of the world. COVID-19 has hit the world with something so unfathomable that…
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