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Marketing for Dentists

Dentistry is a $156 billion dollar market in the United States, and with the number of people gaining access to healthcare in recent years, many of whom are over 50, that figure continues to grow. Take advantage of the high demand for your dental services by pairing with an experienced agency that can help you formulate a comprehensive marketing solution. Marketing for dentists doesn’t have to be like pulling teeth – the right team can make it simple.

Take the Stairs is a dentist marketing company based in Nashville. We offer full-service marketing solutions that take the stress of growing your business out of your hands so you can focus on what you’re really passionate about – helping your patients retain beautiful smiles.

Why Take the Stairs as your dentist marketing company?

We know that Take the Stairs is far from the only dentist marketing company in town, and our experience providing marketing for dentists has taught us how important it is for clients to find the right fit in marketing consultants. That’s why we make it a point to be completely transparent about everything from our methods to our pricing from the beginning, scheduling a thorough discovery call with each client we take on.

So why should you choose us over other dentist marketing companies?

Brand building workshops

We offer a variety of branding workshops that help you uncover what makes your brand unique and what you have to offer your patients that other dental practices can’t.

Full-service marketing

Our full-service marketing solutions allow you to focus less on marketing and more on other aspects of your business, such as operations, office management, and patient care.

Rank locally

We can help you rank locally, focusing our marketing efforts (and budget) on attracting the nearby clients that are most likely to visit your dental practice.

Dentist marketing services

It goes without saying that just as there are different types of dentists, there are different types of marketing services depending on what you need. Whether you’re looking for a little advice on specific aspects of your marketing campaign or need someone to handle your entire marketing strategy, we can help.

Our Nashville-based team offers a range of marketing options to build your brand, your practice, and your success. 

Think of brand identity as how you present your practice to the world. Our branding workshops will help you uncover your practice’s personality and values so you can better convey them to your ideal customers. Not sure who your ideal customers are? We’ll help you figure that out too.

Content marketing is one of the most effective marketing tools for dentists available, but it takes a lot of work. Our content services include everything you need for an optimized content strategy that attracts and converts customers:

  • Keyword research and organization
  • Infographic creation
  • Blog writing
  • Press releases
  • Landing pages

Search engine optimization (SEO) provides dental practices with a way to increase organic traffic to their websites, which is a cost-effective way to increase conversions, build brand reputation, and gain brand awareness. We can manage every aspect of your SEO, from keyword research and content creation, to backlink development and reputation management.

As any experienced dentist marketing company will tell you, successful social media management takes consistency and organization. We’ll ensure your posts all maintain the look of your brand and speak directly to your ideal customers. We’ll also schedule posts at optimal times based on when your target audience will most likely see them.

Not all potential clients will be a good fit for your business. Why waste your advertising dollars on people who will never become patients? Our persona-based ads can reach those who are most likely to appreciate your practice so you get the most out of your advertising budget.

We build custom marketing websites that let potential patients know what’s special about your dental practice. Our easy-to-navigate websites can also include added functionality that helps your practice run more smoothly, like an appointment calendar that integrates with your internal systems to make scheduling a seamless process.

How to market a dental office

In many ways, marketing for dentists is very similar to marketing other businesses.

First, you need to create a comprehensive digital marketing strategy that includes taking the time to dig deep into who you are as a company and what makes you different from the competition. Then it’s time to get specific about who it is you’re marketing to and how to best connect with them. Lastly, you’ll want to manage the campaign, creating and posting consistent online content, monitoring ads, and running reports on how your efforts are panning out.

Whether you hire a dentist marketing company or keep your marketing in-house, it’s helpful to break your dental marketing strategy down into the following components:

Today’s modern digital climate has killed the impersonal transactional marketing tactics of the past and made way for new, community-based brand marketing. Brand marketing is an incredibly effective way to stand out from your competitors and connect with people who really “get” your company. This leads to higher conversion rates and a more loyal customer base who are likely to give you repeat business and tell their friends how great you are.

What do you want your branding to say about your business? Are you family-focused? On the cutting edge of new dental technologies? Skilled at providing eco-friendly services?

It’s important for any business to focus on the target markets that are most likely to want the services they’re offering. Targeting your marketing approach in this way helps save the time, effort, and money that comes from casting your net too wide and reaching people who would never be interested in your services.

For example, if you’re a local Nashville dentist, driving poor college students in France to your website probably isn’t going to help your business very much, even if they do drastically need a root canal.

Drill down into the segments of the population who are most likely to want your services and your marketing efforts will go further, in addition to winning you the ideal dental patients that dentists covet.

Every dental patient has a specific set of needs, and each one will consider a different set of factors before deciding on a practice. A few of the most common factors potential patients might think about are:

  • Price
  • Quality
  • Speed
  • Convenience

Each one of these factors is a spectrum, and your practice might fall anywhere along them. Market positioning is the practice of knowing where you stand on common pain-points like these so that you can make it clear to potential clients what you have to offer.

Consider: maybe the nearest dental clinic to you is known for being the cheapest in town, but their quality is so-so and the wait time is ridiculous. Your practice, on the other hand, costs a little more but you offer superb, friendly service and get people in and out the door quickly and efficiently. The marketing for your practice and that of your competitor is going to look very different because you’re trying to attract people with completely different values and needs.

Effective social media content can do wonders for any small business, promoting a sense of community engagement, building brand awareness, and even helping SEO efforts. Online content comes in many forms:

  • Social media posts
  • Blog articles
  • Website copy
  • Infographics and videos

If you’re having trouble coming up with content ideas for your dental clinic, try brainstorming all the things you wish your patients knew and think about starting from there.

Too busy to market your dental practice?

If you’re running a busy dental practice, chances are good that you don’t have the time or mental energy to devote to your marketing efforts. While it’s nice to have control over every aspect of your business, sometimes it’s worth finding experts you can trust.

Take the Stairs is a Nashville-based company offering marketing for dentists, and we would be happy to help you grow your business with as little stress as possible. Contact us any time to set up a discovery call and see what we can do to help build success and competitive advantage for your dental practice.

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