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Content marketing agency for startup founders focused on traction

If outdated marketing tactics aren’t driving traction for your startup, it’s time for a smarter, modern approach. Our content marketing agency helps founders and lean teams attract, convert, and retain customers through strategic content that supports SEO, lead gen, and long-term brand growth.

When done right, content marketing becomes a compounding growth channel, cost-efficient, evergreen, and capable of building both brand authority and investor-ready visibility.

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Why choose Take the Stairs as your content marketing agency?

Finding the right content marketers for your business can be a daunting task, especially with all the options available nowadays. So why should you choose our content marketing agency?

Keyword implementation

We don’t just drop keywords into content, we build strategy around them.
We use tier-based keyword systems designed to capture intent, improve rankings, and move readers further down the funnel. Every keyword is placed with a purpose.

Content checklists

Our internal checklists ensure every asset meets SEO, structure, and brand consistency benchmarks before publishing.
Headers, CTA placement, formatting, internal links. We cover the details so you don’t have to.

Uploaded content

Consistent publishing is how you earn trust and traffic.
We handle your content uploads, from blogs to social posts, optimized for timing, visibility, and engagement.

We’ll help you build a content machine that runs in the background while you focus on product, team, or fundraising.

Content marketing explained by a content marketing agency

Content marketing is how startup founders build traction before product-market fit.
It’s the intentional creation of SEO-driven, educational, or persuasive content that attracts ideal customers, builds domain authority, and shortens the time to acquisition.

Successful Content Marketing Requires: Implementing keywords to help get organic traffic by using the phrases and questions your audience searches to find businesses like yours. Copywriting to encourage readers to take a desired action, such as buying your product, sharing your post, or signing up for your newsletter. Posting Regularly to ensure that you consistently post at the most optimal times. Refining your strategy to regularly have reviews that determine what is and isn't working.

A strong content marketing strategy includes:

  • Keyword strategy: Focused on high-intent phrases your ideal buyers or investors are already searching
  • Copywriting: That converts visitors into customers, subscribers, or advocates
  • Posting consistency: So your audience knows when to expect value
  • Regular reviews: To track traction and pivot when needed

Your product might be great but your audience can’t buy what they don’t know about.

Content marketing services

Our content marketing firm offers a range of content marketing services designed to help your business attract and convert more leads. We can help you cover every aspect of content marketing, from initial idea through to execution.

Contrary to what an inexperienced content marketing company in might think, keyword optimization isn’t as easy as picking keywords at random and stuffing as many of them as possible into a piece of content.

In order for your content to rank highly on search engines, it’s crucial to research your keywords first.

Among other things, keyword research will tell you:

  • What your audience is searching for
  • Where you (and your competitors) currently rank for specific keywords
  • How easy or difficult each keyword is to rank for

Once we know which keywords to try for, we organize them for the best SEO results.

Blog content is the compounding asset most founders underutilize.
Done right, it improves SEO, supports sales enablement, and positions you as a category thought leader.

But when founders try to do it all, they often hit roadblocks:

  • No time to post consistently
  • Lack of clarity on what’s worth writing
  • Content that doesn’t convert

Our team creates revenue-aligned blogs based on your product, ICP, and startup growth stage. Every piece built to boost organic discovery, domain authority, and conversion.

Landing pages are where your SEO turns into revenue.
Each landing page we build targets high-intent keywords and is structured to convert leads, trials, or newsletter subscribers, depending on your goal.

From investor-focused decks to GTM landing pages, we optimize structure, copy, and call-to-action to reduce bounce and drive action.

Landing pages focus on conversion, whether it’s converting visitors into leads or leads into customers. They’re often more “salesy” than other content such as blog posts, but the best landing pages focus on providing information the best helps your visitors make a buying decision.

Press releases are a fast track to awareness and authority, when done right.
We help you craft and distribute newsworthy content for product launches, funding rounds, or strategic hires, building visibility in front of media, customers, and potential investors.

Use PR to earn backlinks, build brand credibility, and accelerate trust at scale.

Getting attention from the press is an excellent way to increase your domain authority and get people talking about your company. You can use press releases for all sorts of announcements:

  • New product or service
  • Partnership with a local charity
  • Recent awards

Effective press releases can create a buzz about your business and show it in a favorable light.

Infographics are your startup’s storytelling shortcut.
From investor one-pagers to product explainer visuals, we design custom infographic templates that simplify complex info and boost shareability.

They’re ideal for lead magnets, case studies, and GTM content, and we make sure they align with your brand, audience, and growth goals.

Infographics are now the fourth most common type of content marketing, so it’s important that yours look as good as the competition’s. Infographics are also incredibly shareable, increasing the number of eyes on your brand at any given time.

Contrary to what an inexperienced content marketing company in might think, keyword optimization isn’t as easy as picking keywords at random and stuffing as many of them as possible into a piece of content.

In order for your content to rank highly on search engines, it’s crucial to research your keywords first.

Among other things, keyword research will tell you:

  • What your audience is searching for
  • Where you (and your competitors) currently rank for specific keywords
  • How easy or difficult each keyword is to rank for

Once we know which keywords to try for, we organize them for the best SEO results.

Blog content is the compounding asset most founders underutilize.
Done right, it improves SEO, supports sales enablement, and positions you as a category thought leader.

But when founders try to do it all, they often hit roadblocks:

  • No time to post consistently
  • Lack of clarity on what’s worth writing
  • Content that doesn’t convert

Our team creates revenue-aligned blogs based on your product, ICP, and startup growth stage. Every piece built to boost organic discovery, domain authority, and conversion.

Landing pages are where your SEO turns into revenue.
Each landing page we build targets high-intent keywords and is structured to convert leads, trials, or newsletter subscribers, depending on your goal.

From investor-focused decks to GTM landing pages, we optimize structure, copy, and call-to-action to reduce bounce and drive action.

Landing pages focus on conversion, whether it’s converting visitors into leads or leads into customers. They’re often more “salesy” than other content such as blog posts, but the best landing pages focus on providing information the best helps your visitors make a buying decision.

Press releases are a fast track to awareness and authority, when done right.
We help you craft and distribute newsworthy content for product launches, funding rounds, or strategic hires, building visibility in front of media, customers, and potential investors.

Use PR to earn backlinks, build brand credibility, and accelerate trust at scale.

Getting attention from the press is an excellent way to increase your domain authority and get people talking about your company. You can use press releases for all sorts of announcements:

  • New product or service
  • Partnership with a local charity
  • Recent awards

Effective press releases can create a buzz about your business and show it in a favorable light.

Infographics are your startup’s storytelling shortcut.
From investor one-pagers to product explainer visuals, we design custom infographic templates that simplify complex info and boost shareability.

They’re ideal for lead magnets, case studies, and GTM content, and we make sure they align with your brand, audience, and growth goals.

Infographics are now the fourth most common type of content marketing, so it’s important that yours look as good as the competition’s. Infographics are also incredibly shareable, increasing the number of eyes on your brand at any given time.

Ready to take the first step?

Call now Schedule a Discovery

Content marketing FAQs

Content marketing is essential for startups and early-stage founders building brand authority, organic reach, and audience trust long before the product sells itself.

We hear the same questions asked, from copywriting best practices to SEO and content strategy. Below are some of the most common questions but if you have one not listed here, feel free to reach out for information.

Content marketing is an essential part of any small business’s marketing plan, especially in the digital age. A well-crafted content strategy from a content marketing agency in team is a cornerstone of presenting your brand’s tone of voice, which focuses on building long-term brand loyalty over winning short-term sales as in the case of old-fashioned transactional marketing.

Effective content marketing is an easy way to increase SEO and position your brand as an industry authority, as well as creating brand awareness, and building and strengthening brand loyalty.

In short, content marketing is important for small businesses that want to attract and convert their ideal buyer personas before the competition gets to them first.

Inbound marketing is the engine, content is the fuel.
Inbound marketing is the overall strategy of drawing leads in (vs. pushing messages out), while content marketing is one of the most effective tools to do it.

For startup teams, inbound:

  • SEO
  • Email workflows
  • Lead magnets
  • Automated nurture journeys

Content marketing powers all of it, helping you attract, educate, and convert leads through blogs, landing pages, webinars, and gated resources.

Whether you run a small business or a multi-location corporation, your business needs the service of a content marketing company capable of crafting a strong content strategy as an integral part of your inbound marketing plan.

As of January 2025, approximately 72.5% of Americans use social media, underscoring the critical role of digital platforms in reaching today’s consumers.

While many business owners are perfectly happy to run their content marketing strategies, most people who run a small business are overworked as it is, and they simply don’t have the time needed to dedicate to a comprehensive strategy.

An experienced content marketing agency can relieve the burden, building a straightforward content marketing strategy that they can manage as fully or as minimally as you prefer. Whether you decide to put a consultant in charge of your content marketing for the long run or simply need help getting a strategy in place, a content marketing expert can do wonders for your business and peace of mind.

The number one way a content marketing group can help improve your SEO  is by increasing your visibility on search engines. When your content has perfectly optimized keywords that are relevant to your industry, you’re more likely to rank highly on search pages due to your keyword relevancy. Keyword relevance is achieved by writing about keywords and using related words that help search engine bots understand what your page is about and trying to rank for. 

Backlinks are also extremely important for SEO, and unique, helpful content goes a long way towards getting you these valuable links. Quality backlink development is seen as one of the most important factors to increasing domain authority. People share great content so quality content is always a great way to gain links. 

People linking to your site can do wonders for your SEO, but so can social media shares. The more people share your content on social media platforms, the more search engines see you as reputable and in-demand, thereby increasing your rankings.

Take the Stairs content marketing packages

When a client comes to us for content marketing help, our content marketing company makes a point of scheduling an in-depth discovery meeting during which we get clear about their needs and business goals.

Our experience with content marketing for small businesses has taught us that the more we understand about what a business is trying to do, the easier it is to create a powerful content strategy that accurately reflects their brand and gets their target audience’s attention.

Some content marketing agencies offer a labyrinth of copywriting and content services that can be a challenge to navigate, and they’re often riddled with hidden fees.

We believe in transparency at Take the Stairs, which is why we offer clients two straightforward content marketing packages for small businesses. Each package caters to a specific type of client with a unique set of goals.

Content Builder

The Content Builder is our one-off content marketing package for small businesses. This package will take you from a base of no content (or ineffective content that’s not helping your cause) to developing a clear content strategy and the tools you need to implement it.

So, what do you get when you purchase the Content Builder package?

Content strategy meeting: We’ll work to understand where your business currently is and where you’d like it to be so that we can effectively help you close the gap between the two.

Content guideline development: Building on the content strategy we develop, we’ll develop content guidelines you can follow to ensure that the content you create is as effective as possible.

Content calendar creation: One of the most important aspects of content marketing for small businesses is consistency. Our content creation calendar helps you schedule posts at optimal times to increase the odds of reaching your target audience.

Website infographic templates: We’ll create a dozen branded infographic templates you can reuse to share insights, explain concepts, and highlight key messages across your site and social channels. Just plug in new information as needed — no design work required.

The Content Builder package is just one of the many ways we can help you unlock the power of your brand.

Content Climber

If you’re interested in longer-term help with content marketing, the Content Climber package might be the one for you. This monthly content marketing package for small businesses provides everything you could want from a content marketing consultant.

The content climber gives you:

  • Monthly content marketing meeting: We offer a monthly meeting to discuss the content strategy’s effectiveness, and tweaks we need to make, and plan the following month’s content.
  • New content development: Our team of in-house writers will develop new content designed to position you as an industry authority and win your audience’s attention.
  • Content infographic development x6: Our in-house graphic designers will create custom infographic templates to increase your content’s SEO rankings.
  • Content beef-ups x3: Refreshing old content is a tried-and-true method for easily increasing your site’s SEO. We’ll “beef up” three pieces per month.
  • Copyediting: Our professional copy editors comb through every piece to ensure that everything we post on your behalf is error-free. 
  • Social post development and scheduling: Effective social media content is an essential part of marketing for small businesses. We’ll develop posts and schedule them at a time when your target audience is most likely to see them.
  • Content report writeup and report: We’ll go over a detailed report which breaks down how your content is performing so that we know what direction to go in for the following month.

 

Ready to turn content into growth?

Whether you’re in the pre-seed stage or scaling fast, our content marketing services are built to match your pace, sharpen your narrative, and maximize every impression. We don’t do fluff, we build foundations that earn trust, rank high, and convert.

Schedule a discovery call today and let’s turn content into your most valuable growth channel.

 

Schedule a Discovery

Ready to start climbing?

Take control of your business strategy by setting a discovery meeting with Take the Stairs right now.

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