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Marketing for Med Spas

Medical spas worldwide made over $12 billion in 2018, and their numbers have only increased since then. With more consumers than ever interested in personal wellness, this exciting industry is primed for continued rapid expansion. But competition is fierce in an industry growing as quickly as this one is, making digital marketing for med spas a must for business owners who not only want to get ahead, but stay ahead.

Take the Stairs, a marketing consulting firm based in Nashville, can help your spa connect with the right clientele and help them understand why your brand is the one to trust with their wellness needs.

Why Take the Stairs for med spa marketing?

A big part of what makes Take the Stairs different from other consulting firms is how we work with our clients: you’re partners with whom we’re completely transparent, and it’s our aim to give you the tools you need to be able to continue your own marketing in-house. Put bluntly, we want to work ourselves out of a job by empowering and enabling you and your team.

So why choose us for marketing your med spa?

Build your brand

A successful digital marketing plan relies on a strong brand identity, which is why we’ll help you build your brand from the ground up.

Find your audience

We’ll help you attract customers most likely to appreciate the services you provide, increasing your rate of loyal clients that will return regularly (and bring friends).

Grow your business

Our digital marketing and advertising services are designed to grow your business steadily over time by increasing your digital presence, brand awareness, and industry authority.

Med spa marketing services

Developing a successful med spa is no easy feat, but it’s worth all the hard work to know that you’re improving the lives of your clientele with treatments that help them look and feel their best. And just as your spa won’t offer exactly the same menu of services that other spas will, each marketing consulting firm varies slightly in what they do.

Here at Take the Stairs, we provide marketing for med spas that want to build a lasting brand that exemplifies their values and attracts customers who share those same values. Below are our most popular services for med spas.

There are dozens of med spas in the Nashville area alone and thousands spread throughout the country, meaning that spa owners have to work hard for their leads. Our brand identity workshops give you the tools you need to be able to stand out from the crowd.

Content marketing is one of the most effective digital marketing tools available today, allowing you to:

  • Optimize SEO
  • Increase brand awareness
  • Keep your audience engaged
  • Build a loyal following
  • Gain industry authority

Our content experts will work with you to create engaging content that speaks directly to your target audience.

SEO is crucial for businesses looking to increase their brand’s online discoverability and increase their conversion rates. We build robust organic sales funnels that increase search engine rankings using a combination of techniques like keyword research, backlink development, and content creation, driving more traffic to your website and increasing conversions. Over time, we should provide you with a consistent flow of leads to your business.

Professional social media accounts are invaluable when it comes to posting important business updates as well as building social proof through:

  • Likes, comments, and shares
  • Client reviews
  • Before and after shots
  • Enabling you to optimize your posting schedule

Social media platforms are also the perfect place to win new clients by offering promotions and giveaways.

Not every person on social media is going to be interested in medical spa services, and even those who are interested may not always be a perfect fit for your spa’s unique wellness options. 

Our goal is to save your advertising dollars for those who are most likely to appreciate what your business does.

Med spa websites need to be well thought out and easy for potential clients to navigate, while highlighting what makes your business unique. Our website development team can design and build custom website designs and functionality so your site showcases your business in the best light possible.

How to market a med spa?

In many ways, marketing for med spas is much the same as marketing for any other business. For one thing, no two businesses are identical – and that includes wellness facilities like medical spas. In order for your marketing campaign to be successful, it’s important to market your spa in a way that matches the way your operations support your clients.

For example, you don’t want to market yourself as the “most affordable med spa in Nashville” if your services are more expensive than a large number of your competitors.

A marketing agency like Take the Stairs can help you find what market position is best for you and your med spa business so that your marketing strategy lines up with what your operations team is doing. We can also help you get clear about who you are as a company and who your ideal customers are, as discussed below.

Uncover your brand identity

Uncovering your brand identity is a surefire way to unlock the power of your brand and increase conversions. The more deeply you understand who you are as a business and why you do what you do, the better able you’ll be to present yourself in a light that reflects your business’s core values.

As consumers are increasingly interested in learning about a company’s ethics before choosing to do business with them, it pays to be able to concisely state what yours are.

Build your personas

As important as understanding your brand is knowing what types of people will be most likely to respond to what it is that you offer. Building buyer personas that personify your ideal customers is a tried and tested way to anticipate your core or desired customers’ common pain-points so you can solve them.

Companies that know how to keep their customers happy end up with loyal followings that reward them with repeat business and priceless word-of-mouth referrals.

Why do I need marketing for my med spa?

Having a marketing strategy is important for any business, and it’s no different with marketing for med spas.

There are currently over 4,200 med spas in the United States, with more opening all the time. If you need more evidence of the industry’s growth – the number of medical spas in the country increased by a whopping 50% between 2016 and 2017.

Now is the time to give your medical spa everything you can to win over clients that love what you have to offer and will return year after year for your services.

Wellness travel is an increasingly popular tourism industry, with vacationers foregoing traditional holiday options in favor of wellness-centered destinations like:

  • Detox getaways
  • Yoga retreats
  • Hiking adventures
  • Medical spas

Not only are such wellness destinations growing in popularity, but domestic travellers focusing on wellness spend about 178% more than the average vacationer, making them lucrative additions to your client pool.

Even people with no intention of leaving town need a spa getaway every now and then, and thanks to the advent of social media more people are finding out about medical spas through their social network and looking for an excuse to try one.

The medical spa industry is at an exciting time right now, and thousands of spa owners are reaping the benefits of a growing interest in wellness services. However, this industry growth naturally means that competition is increasing, so it’s a good idea to stake your claim and start building your industry authority before the market becomes too saturated.

Start marketing your med spa today

Marketing for med spas is so much more than creating an ad that lists your services without letting customers know why they should choose you over the competition. An effective marketing strategy includes a combination of building a strong brand image that lets people know what your company cares most about, reaching a customer base that shares similar values, and convincing them to take the next step with your company.

Let the Take the Stairs consulting team in Nashville guide you through the marketing process – contact us today to schedule a discovery call.

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