There was a time when the world consisted mainly of small villages (Nashville, TN, for example, only had about 300 residents in the year 1800, compared to the more than 678,000 recorded in 2020). Life was simpler, and citizens wouldn’t think much about who they did business with. If they needed meat, they went to the one butcher in town, or the sole cobbler for shoe repair.
That’s not the case nowadays – now thousands, even millions, of people live together in sprawling towns and cities with numerous options for each product or service we could possibly want. When you include the global market that the internet opened up, customers have what feels like an infinite number of businesses to choose from.
No matter how solid your business plan or that you have unique products or services, you won’t be in business very long if you don’t focus on marketing for your small business. As any marketing consultant will tell you, leads aren’t just gonna show up on your doorstep.
Your competitors are out there:
- Increasing brand awareness by targeting specific buyer personas
- Growing a loyal following
- Establishing themselves as industry experts
It’s wishful thinking to assume that potential customers will magically find you without any effort on your part to let them know you exist. If you want to attract leads, you need a strong marketing strategy for your small business, plain and simple.