What does a company naming consultant do
No doubt, if you are running a business or you plan to start a business, you have given much thought to the name of your company. It has to be something memorable and impactful –…
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How to differentiate your business from competitors
Think about the last purchase you made. Why did you choose that particular business over the competition? To stand out from the competition is to have a great product or service combined with branding, customer…
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The 3 “P”s of branding
A lot of people think your brand is just your logo, but there is so much more to a brand than what a single image can convey. Your business’s brand consists of three elements: presentation,…
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What is brand marketing?
As branding consultants, we think it’s best to start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It doesn’t work that way. Brand…
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The difference between branding and marketing
Our Nashville brand marketing consultants see an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding and…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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What is persona-based advertising?
Most business owners know that social media advertising services are a cornerstone of any modern marketing strategy. After all, with almost two billion people using facebook on any given day, social media has become a…
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Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Learn buyer personas in 5 minutes
Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…
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