What is branding?
When you hear the term “branding,” what comes to mind? It’s common to think of a company’s logo, slogan, or design elements as their branding definition, but the actual definition extends far beyond these tactical…
Read More
What does a company naming consultant do
No doubt, if you are running a business or you plan to start a business, you have given much thought to the name of your company. It has to be something memorable and impactful –…
Read More
How to differentiate your business from competitors
Think about the last purchase you made. Why did you choose that particular business over the competition? To stand out from the competition is to have a great product or service combined with branding, customer…
Read More
The 3 “P”s of branding
A lot of people think your brand is just your logo, but there is so much more to a brand than what a single image can convey. Your business’s brand consists of three elements: presentation,…
Read More
What is brand marketing?
What is brand marketing? As brand marketing experts, we think it’s best to start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It…
Read More
The difference between branding and marketing
Our Nashville brand marketing agency sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding and…
Read More
Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
Read More
Learn buyer personas in 5 minutes
Ideal customers are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer profiles because they…
Read More
