What is brand marketing?
Let’s start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It doesn’t work that way. Brand marketing is marketing for your story not…
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The difference between branding and marketing
Our Nashville brand marketing consulting firm sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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What is persona-based advertising?
Most business owners know that social media advertising services are a cornerstone of any modern marketing strategy. After all, with almost two billion people using facebook on any given day, social media has become a…
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Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Learn buyer personas in 5 minutes
Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…
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