7 tips to writing your startup’s business plan
One of the first things you should consider when you’re trying to get a new business off the ground is creating a solid startup business plan. Not only will a business plan help you articulate…
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Top 5 guest blog reach out mistakes
When new clients reach out to our Nashville SEO marketing company for the first time, it’s often after they’ve tried to handle their company’s digital marketing efforts on their own and discovered how time-consuming it…
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Why Take the Stairs uses their web pages as landing pages
If you’ve been on the fence about social media advertising up until now, think about this – an overwhelming 93.33% of internet users are on social media. That makes social media one of the most…
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Why having a marketing strategy is so important
Sorry to break it to you, but if you’re looking for the perfect marketing strategy, you’re not going to find it – because it doesn’t exist. If any marketing strategist tries to convince you otherwise,…
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Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
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What is brand marketing?
Let’s start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It doesn’t work that way. Brand marketing is marketing for your story not…
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Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
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What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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Common Myths of SEO
Our Nashville SEO consultants are passionate about helping small business owners take control of their search engine optimization (SEO) and rankings. Unfortunately, there’s a lot of misinformation out there about SEO, so it can be…
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How Small Businesses Can Create Effective Social Media Content
As rewarding as it can be, running a small business isn’t easy. You have to keep an eye on everything from sales and customer service to HR and operations, not to mention thinking about innovation…
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