Use cases for hyper-targeted alumni lead lists
When developing a strategy for alumni marketing, targeted lead lists can be a valuable asset. These lists can be customized to include only alumni who meet certain criteria, such as those who live in a…
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How colleges benefit from high-quality alumni lists
Many small colleges in Nashville – or anywhere, for that matter – find it difficult to keep in touch with their alumni. In fact, 44% of non-donor alumni claim that they have not received any…
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What is Data Scraping?
If you’re a small business owner, generating leads is essential to your success and survival. For this reason, you’re probably always looking for new and innovative ways to find more leads. But if you’re struggling…
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What is account-based marketing (ABM)?
If you are a small business owner, you’ve likely experimented with different ways of finding more qualified leads. But one method you may not be familiar with is account-based marketing (ABM). ABM is an effective…
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How to write blog directives
Are you a small business owner in Nashville – or anywhere, for that matter – who is looking to start blogging but doesn’t know where to begin? Or maybe you’ve been blogging for a while…
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Qualified vs Unqualified Leads
Are you spending time and money generating B2B leads that may not be qualified? In this blog post, we’ll explore the differences between qualified and unqualified B2B leads and how you can avoid wasting your…
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Inbound marketing vs traditional prospecting
Any marketing agency can tell you that traditional marketing tactics don’t work like they used to, evidence of which you may already be seeing in your business. Declining sales, complaints about your sales process, and…
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The 3 “P”s of branding
A lot of people think your brand is just your logo, but there is so much more to a brand than what a single image can convey. Your business’s brand consists of three elements: presentation,…
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Best practices for cold email outreach
If creating a lead gen marketing strategy feels overwhelming to you, you’re not alone. Nevertheless, email marketing continues to provide the highest ROI of all marketing channels: according to Forbes, email marketers earn $42 in…
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Why your business should be using a CRM system
Over half of consumers (54%) report that their expectations are growing when it comes to customer service experiences. That means that today’s small businesses need to step up their game if they want to give…
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