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The benefits of marketing guidelines for small businesses

Dec30

Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…

Unlock the power of your brand

Oct14

Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…

Learn buyer personas in 5 minutes

Sep21

Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…

Hour-based pricing models are the only answer for marketing agencies

May13

Setting your pricing model: a marketing consulting firm’s point-of-view We believe that the hourly rate model is the only way for marketing agencies to work and marketing consulting firms should focus on helping agencies implement…

How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy

Apr22

What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…

How to run a business through tough times

Apr1

We’re living in unprecedented times just now. As we write this blog, we remain in quarantine lockdown, like much of the rest of the world. COVID-19 has hit the world with something so unfathomable that…

Adam Carbonneau, managing Director at Take the Stairs, LLC

5 Tips for How to Effectively Work From Home

Mar31

Hello. My name’s Adam Carbonneau, and I’m the managing director of Take The Stairs. I’m here to give you five tips on how to effectively work from home, something that we can help you with,…

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