How to organize your SEO keywords
We all know that using a solid keyword strategy is crucial for search engine optimization. But with so many ways to look at keywords, it can be hard to figure out which ones to focus…
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The difference between branding and marketing
Our Nashville brand marketing consulting firm sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding…
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Why your startup should be using key performance indicators
If we’ve learned one thing from our startup consulting clients, it’s this: your startup business can’t reach goals that it doesn’t set. Having vague goals usually leads to one of two things: An endlessly moving…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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What is persona-based advertising?
Most business owners know that social media advertising services are a cornerstone of any modern marketing strategy. After all, with almost two billion people using facebook on any given day, social media has become a…
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The benefits of marketing guidelines for small businesses
Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…
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Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Learn buyer personas in 5 minutes
Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…
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Hour-based pricing models are the only answer for marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and marketing consulting firms should focus on helping agencies implement this model. We’ve seen the other methods in use…
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How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
Read More Latest Posts
How to organize your SEO keywordsMarch 17, 2021
The difference between branding and marketingMarch 3, 2021
Why your startup should be using key performance indicatorsFebruary 24, 2021
The death of transactional marketingFebruary 10, 2021
What is persona-based advertising?January 6, 2021
