Why having a marketing strategy is so important
Sorry to break it to you, but if you’re looking for the perfect marketing strategy, you’re not going to find it – because it doesn’t exist. If any marketing strategist tries to convince you otherwise,…
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Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
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What is brand marketing?
Let’s start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It doesn’t work that way. Brand marketing is marketing for your story not…
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Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
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What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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Common Myths of SEO
Our Nashville SEO Company is passionate about helping small business owners take control of their search engine optimization (SEO) and rankings. Unfortunately, there’s a lot of misinformation out there about SEO, so it can be…
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How Small Businesses Can Create Effective Social Media Content
As rewarding as it can be, running a small business isn’t easy. You have to keep an eye on everything from sales and customer service to HR and operations, not to mention thinking about innovation…
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How to organize your SEO keywords
We all know that using a solid keyword strategy is crucial for search engine optimization. But with so many ways to look at keywords, it can be hard to figure out which ones to focus…
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The difference between branding and marketing
Our Nashville brand marketing consulting firm sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding…
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Why your startup should be using key performance indicators
If we’ve learned one thing from our startup consulting clients, it’s this: your startup business can’t reach goals that it doesn’t set. Having vague goals usually leads to one of two things: An endlessly moving…
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