What are target markets?
Any marketing agency will tell you the importance of marketing market segmentation when developing a marketing strategy. But if you’re not well-versed on the subject of target marketing for small businesses, the phrase “target markets” might…
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Hour-based pricing models are the only answer for a marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and focus on helping agencies implement this model. We’ve seen the other methods in use and they mostly result in…
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How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
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