What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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Hour-based pricing models are the only answer for marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and marketing consulting firms should focus on helping agencies implement this model. We’ve seen the other methods in use…
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How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
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