How to evaluate a digital marketing agency
It can be hard to find a good digital marketing agency in United States (or anywhere, for that matter) as some agencies are more focused on increasing sales than providing a great service for their…
Read More
How to nurture leads without harassing them
You’ve worked hard to build a stunning, SEO-friendly website for your business and the number of visitors is steadily increasing. Your hard work is starting to pay off, but you’re not done yet. Research shows…
Read More
What is Marketing Automation?
Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
Read More
What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
Read More
The difference between branding and marketing
Our Nashville brand marketing consultants see an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding and…
Read More
The benefits of marketing guidelines for small businesses
Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…
Read More
Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
Read More
Hour-based pricing models are the only answer for marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and marketing consulting firms should focus on helping agencies implement this model. We’ve seen the other methods in use…
Read More
How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
Read More
How to effectively find and pitch another business on your services
Our company owner Adam Carbonneau offers a Q&A for how to effectively find and pitch another business on your services. Sometimes a business consulting strategy is an area where the value of what you bring…
Read More
