Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our firm knows about firsthand, it’s that…
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What is brand marketing?
What is brand marketing? As brand marketing experts, we think it’s best to start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It…
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Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
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What are target markets?
Any marketing agency will tell you the importance of marketing market segmentation when developing a marketing strategy. But if you’re not well-versed on the subject of target marketing for small businesses, the phrase “target markets” might…
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Common Myths of SEO
Our Nashville SEO agency is passionate about helping small business owners take control of their search engine optimization (SEO) and rankings. Unfortunately, there’s a lot of misinformation out there about SEO, so it can be…
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How Small Businesses Can Create Effective Social Media Content
As rewarding as it can be, running a small business isn’t easy. You have to keep an eye on everything from sales and customer service to HR and operations, not to mention thinking about innovation…
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How to organize your SEO keywords
We all know that using a solid keyword research strategy is crucial for search engine optimization. With so many ways to look at keywords, though, it can be hard to figure out which ones to…
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The difference between branding and marketing
Our Nashville brand marketing agency sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding and…
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Why your startup should be using key performance indicators
If there’s one lesson we’ve learned as startup business consultant, it’s this: Your startup business can’t achieve goals that it hasn’t defined. Setting vague goals typically results in one thing. An endlessly moving goalpost that…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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