Learn buyer personas in 5 minutes
Ideal customers are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer profiles because they…
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Hour-based pricing models are the only answer for a marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and focus on helping agencies implement this model. We’ve seen the other methods in use and they mostly result in…
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How Simon Sinek’s ‘Infinite Game’ applies to your marketing strategy
What is the Infinite Game? The Infinite Game is a book written by Simon Sinek, based on the concept of two different types of games, finite and infinite. The first type is one that we…
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How to run a business through tough times
We’re living in unprecedented times just now. As we write this blog, we remain in quarantine lockdown, like much of the rest of the world. COVID-19 has hit the world with something so unfathomable that…
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5 Tips for How to Effectively Work From Home
Hello. My name’s Adam Carbonneau, and I’m the managing director of Take The Stairs. I’m here to give you five tips on how to effectively work from home, something that we can help you with,…
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What is operations consulting?
As an operations consultant who runs an agency that offers business, marketing and service operations consulting, I and my team are seeking to help your business in three ways: Putting together a plan to help…
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How to effectively find and pitch another business your services
Our company owner Adam Carbonneau offers a Q&A for how to effectively find and pitch another business on your services. Sometimes, as a small business consulting agency, conveying the value you bring to the table…
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How to grow your business with partnerships
I was talking recently to a prospective client about his business and where he wanted to take it. Let’s call him Bryan. Bryan has big dreams for his company: new products and services, expanding his…
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Scope creep is killing your service-based business
Owning and running a small business is hard work, no doubt about that, but it can also be deeply gratifying. In a single week, a hundred different things can happen that are fulfilling, complicated (in…
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How businesses use social media
Social media’s impact on business Social media has been around for a long time with the first blogging sites coming into existence in 1999. After that, social media burst into fresh life with the launch…
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