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The difference between branding and marketing

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Our Nashville brand marketing consulting firm sees an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin?

Although branding and marketing are similar and share the goal of furthering a business’s goals, they’re actually two distinct things. Let’s take a look at the differences between the two and how to make the most of each to reach your business goals.

What is branding?

What is branding? Branding is the personality and perception of your brand.

Branding is the personality and perception of your business.

Branding efforts are aimed at getting consumers to actively communicate the value of your company. In order to create an attractive brand, you must thoughtfully develop brand elements that help consumers see the real value of your company.

 

So, what is marketing?

What is marketing? Marketing is the strategy and execution of attracting customers to your business' offerings.

Marketing is the strategy and execution of attracting customers to your business’ offerings. 

At its best, marketing is used to find customers who truly find unique value in your business. Whether it’s your operations, industry focus, or the cause your business stands for, there are certain customers who have been waiting for a business like yours. A good marketing agency will focus their efforts on finding those customers and not just anyone to evaluate your offerings.

 

How are branding and marketing similar?

As you can see from the above descriptions, branding and marketing are similar in that they both aim to win you more business by communicating with your potential customer base.

Your marketing strategy will be a direct reflection of your brand and will also influence how your brand is perceived, making it a part of branding itself.

Branding aims to do this using:

  • Brand awareness and recognition
  • Customer relationships and loyalty
  • Public perception of your company

Marketing aims to communicate your place in the market by getting your products and services out there and enticing people to try them with:

  • Content creation
  • Advertising
  • Donations
  • Giveaways
  • Promotions
  • Special offers

Your marketing strategy will be a direct reflection of your brand and will also influence how your brand is perceived, making it a part of branding itself. This is a large part of why people sometimes mistakenly use the two terms interchangeably.

How are branding and marketing different?

While branding and marketing are similar in many ways, it’s important to understand how they differ.

Laptop, keyboard, monitor and a brand identity book on a desk.

Branding is focused on the long-term perception of your business, while marketing is focused on short-term goals.

Marketing campaigns come and go depending on the season or new product launches, but your company’s brand will (or should) stay more or less the same for the duration of your business.

Because your brand is the backbone of everything else your company does, it’s essential to get clear on your branding before moving forward with marketing. In fact, branding services are one of the first steps that most digital marketing consulting firms will take when helping a startup with its marketing strategy.

Need help with your business’s branding or marketing strategy? Our brand marketing consulting firm can help

Is your small business in need of branding or marketing help? Our brand marketing consulting firm, based in Nashville can provide your business with guidance.

Our branding services include brand identity workshops that will help you unlock the power of your brand and fine-tune the way you present your business to the world. If you’ve got your brand down but want to improve your digital marketing strategy, we can help with that too.

If you’re ready to take your business to the next level, contact us to set up a discovery meeting.

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