What is Marketing Automation?
Businesses that take advantage of omni-channel marketing strategies boast 90% higher customer retention rates than businesses that only use a single channel. So there’s no time to waste when it comes to speaking with a…
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The secret to generating B2B leads
The worldwide B2B eCommerce market is over 5 times larger than the B2C market, making business-to-business sales a tremendous opportunity for companies looking to increase their revenue. Of course, just as it’s crucial for any…
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7 tips to writing your startup’s business plan
One of the first things you should consider in getting a new business off the ground is creating a solid marketing plan for a startup. Not only will a business plan help you articulate your…
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Top 5 guest blog reach out mistakes
When new clients reach out to our Nashville SEO marketing company for the first time, it’s often after they’ve tried to handle their company’s digital marketing efforts on their own and discovered how time-consuming it…
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Why Take the Stairs uses their web pages as landing pages
If you’ve been on the fence about social media ads up until now, think about this – an overwhelming 93.33% of internet users are on social media. That makes social media one of the most…
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Why having a marketing strategy is so important
Sorry to break it to you, but if you’re looking for the perfect digital marketing strategy agency, you’re not going to find it – because it doesn’t exist. If any marketing strategist tries to convince…
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Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our firm knows about small business consultant…
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What is brand marketing?
What is brand marketing? As brand marketing experts, we think it’s best to start with what brand marketing is not: you can’t just create an eye-catching logo and think you have a successful brand. It…
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Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
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What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
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