What is account-based marketing?
If you are a small business owner, you’ve likely experimented with different ways of finding more qualified leads. But one method you may not be familiar with is account-based marketing (ABM). ABM is an effective…
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How to write blog directives
Are you a small business owner in Nashville – or anywhere, for that matter – who is looking to start blogging but doesn’t know where to begin? Or maybe you’ve been blogging for a while…
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Qualified vs Unqualified Leads
Are you spending time and money generating leads for B2B that may not be qualified? In this blog post, we’ll explore the differences between qualified and unqualified B2B leads and how you can avoid wasting your…
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Inbound marketing vs traditional prospecting
Any marketing agency can tell you that traditional marketing tactics don’t work like they used to, evidence of which you may already be seeing in your business. Declining sales, complaints about your sales process, and…
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The 3 “P”s of branding
A lot of people think your brand is just your logo, but there is so much more to a brand than what a single image can convey. Your business’s brand consists of three elements: presentation,…
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Best practices for cold email outreach
If creating an email lead gen strategy feels overwhelming to you, you’re not alone. Nevertheless, lead gen email marketing continues to provide the highest ROI of all marketing channels: according to Forbes, email marketers earn…
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Why your business should be using a CRM system
Over half of consumers (54%) report that their expectations are growing when it comes to customer service experiences. That means that today’s small businesses need to step up their game if they want to give…
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How to evaluate a digital marketing agency
It can be hard to find a good digital marketing agency in United States (or anywhere, for that matter) as some agencies are more focused on increasing sales than providing a great service for their…
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Stop wasting B2B ad spend with matched audiences
Over 690 million professionals use social media platforms like LinkedIn to connect with like-minded brands. What if we told you that we can teach you to take advantage of those numbers to attract more B2B…
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How to nurture leads without harassing them
You’ve worked hard to build a stunning, SEO-friendly website for your business and the number of visitors is steadily increasing. Your hard work is starting to pay off, but you’re not done yet. Research shows…
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