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Blog - Page 3

A woman searching for leads at a laptop

What is Data Scraping?

If you’re a small business owner, generating leads is essential to your success and survival. For this reason, you’re probably always looking for new and innovative ways to find more leads. But if you’re struggling…
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A marketing agency owner's laptop, used for planning a strategy for their account-based marketing services.

What is account-based marketing?

If you are a small business owner, you’ve likely experimented with different ways of finding more qualified leads. But one method you may not be familiar with is account-based marketing (ABM). ABM is an effective…
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creating blog directives

How to write blog directives

Are you a small business owner in Nashville – or anywhere, for that matter – who is looking to start blogging but doesn’t know where to begin? Or maybe you’ve been blogging for a while…
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Finding the right lead

Qualified vs Unqualified Leads

Are you spending time and money generating leads for B2B that may not be qualified? In this blog post, we’ll explore the differences between qualified and unqualified B2B leads and how you can avoid wasting your…
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inbound marketing reach out

Inbound marketing vs traditional prospecting

Any marketing agency can tell you that traditional marketing tactics don’t work like they used to, evidence of which you may already be seeing in your business. Declining sales, complaints about your sales process, and…
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branding strategy

The 3 “P”s of branding

A lot of people think your brand is just your logo, but there is so much more to a brand than what a single image can convey. Your business’s brand consists of three elements: presentation,…
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cold email outreach

Best practices for cold email outreach

If creating a lead gen marketing strategy feels overwhelming to you, you’re not alone. Nevertheless, email marketing continues to provide the highest ROI of all marketing channels: according to Forbes, email marketers earn $42 in…
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