7 tips to writing your startup’s business plan
One of the first things you should consider in getting a new business off the ground is creating a solid marketing plan for a startup. Not only will a business plan help you articulate your…
Read More
Show value before you sell
Whether you’re an established Nashville mom-and-pop-shop or an up and coming web-based startup, you’re losing opportunities if you’re not focusing on your presales game. If there’s one thing our operations consulting firm knows firsthand, it’s…
Read More
Be informers not enforcers for your clients
Trust is at the basis of any good relationship, and it’s no different in the business world of clients and vendors. If you can build a great relationship with your customers and communicate well with…
Read More
What are target markets?
Any marketing consultant will tell you the importance of using target markets when developing a marketing strategy. But if you’re not well-versed on the subject of marketing for small businesses, the phrase “target markets” might…
Read More
The difference between branding and marketing
Our Nashville brand marketing consultants see an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding and…
Read More
Why your startup should be using key performance indicators
If we’ve learned one thing about marketing a startup company, it’s this: your startup business can’t reach goals that it doesn’t set. Having vague goals usually leads to one An endlessly moving goalpost that you…
Read More
Build. Grow. Stabilize.
With the digital age upon us, entrepreneurship has never been more accessible to the average American. According to an article by NPR, by September of 2020, applications for employer identification numbers (EIN) had surpassed 3.2…
Read More
The benefits of marketing guidelines for small businesses
Let’s imagine a scenario: you have a small business that you live and breathe for. Every day, you give your everything for the business and while it’s doing okay, it’s not quite performing in the…
Read More
Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
Read More
Hour-based pricing models are the only answer for marketing agencies
We believe that the hourly rate model is the only way for marketing agencies to work and marketing consulting firms should focus on helping agencies implement this model. We’ve seen the other methods in use…
Read More
