Small business owners and marketing professionals often talk about adding value (this brand marketing agency included), but far too often, they don’t really understand what will be most valuable to their existing or prospective clients. In today’s digital age where consumers can access thousands of businesses on any screen they choose, doing “good enough” for your client base no longer cuts it. Noticeable differentiation is now vital for small businesses that want to compete with the big players, which is where value differentiators come in.
Value differentiators are your “ace in the hole” that draw your ideal customers to your business and allow your sales staff to close sales effortlessly.
More importantly, a successful value differentiator will make it easy to find your “ride or die” clients who’ll tell all their friends about your business – winning you that coveted word of mouth marketing that all small businesses crave. When you make clients feel like they’re getting something “extra,” they’re much more likely to be repeat customers and bring friends along with them.