There’s no longer any doubt about it – if you want to grow your business in today’s digital landscape, it’s time to start using buyer personas in your marketing strategy. Consumers today have access to countless vendors of all kinds at the click of a mouse, from local shops here in Nashville, TN, to large-scale corporations headquartered halfway across the world.
As any experienced branding agency will tell you, transactional marketing is dead. The modern world needs targeted persona-based advertising that speaks directly to your target market, especially now, with the rise and rise of social media.
Successful ad campaigns these days concentrate on delivering a targeted message to a select group of people who are most likely to want the product or service being offered – called a target market. Targeting helps you save money and resources by focusing your marketing efforts on reaching a small pool of leads that are likely to convert rather than wasting your budget trying to appeal to the masses.
Once you have an idea of your target market, it’s time to drill down into unique buyer personas that represent your ideal customers. This helps you send the right message about your brand to the right people, ensuring you connect with people who really “get” what you do and why you do it. This not only raises your chances of conversion, but also sets the stage for winning a few brand champions.
What are brand champions? Those loyal customers who are your company’s biggest fans and cheerleaders. They sing your praises from the rooftops, and their referrals help your business grow over the long run.