First off, you’ll want to start by brainstorming all the different ways a potential customer would search online for products or services related to your business. This includes thinking about as many variations or names for your solutions as possible, plus all of the sub-services in connection to your main offerings.
For example, people looking for an SEO firm might Google:
- SEO firm in Nashville, TN
- Search engine optimization consultant
- SEO help for small business
Or, they might look for specific services related to SEO, like:
- Keyword research services
- SEO content writers Nashville
- Help with backlink development
Once you have a pretty good list of potential keywords, you’ll want to prioritize which services will be more important for your business to rank for.
Now it’s time to research the phrases you came up with to see which ones are most likely to generate traffic to your business. Our keyword research services evaluate keywords by:
- Intent: the likelihood that a person is looking to make a purchase based on how they phrase a search
- Search volume: how frequently people search for a keyword
- Competition: how difficult it is to rank well on an SERP, based on how many other businesses are using it
You might find out that some of the terms you wanted to rank for aren’t actually worth it, which frees you up to focus on keywords that are likely to perform better.
Now you’re in a better position to prioritize the keywords that will be the most important to rank for into tiers from most important to least. Organizing your terms into tier-based keywords will help you decide which ones to implement within your organic content.
The next step will be to add your most important keywords to the content you write on your website – the trick is to do this as naturally as possible and avoid keyword stuffing.
Keep in mind that search engines crawl more than just your content for keywords. They also look at other aspects of your pages in order to decide where to rank you on their SERP. It’s important to understand some of the areas that search engines consider in addition to the body of your articles. A few examples include:
- the H1
- the meta description
- the URL slug
You’ll want to make sure that the keyword research services firm you choose optimizes every element of your webpages for maximum effect.
Once you’ve researched the keywords you want to use, organized them by order of priority, and implemented them on your website, it’s time to upload your top keywords and website URL into an SEO tool so you can track your progress.
Don’t expect immediate results, but you should start to see things trend in the right direction after a few months. Remember, your job isn’t done once you implement your keywords – you’ll need to constantly evaluate and update your content, making adjustments to reach your SERP ranking goals.