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One of the most important factors in a successful online marketing strategy — and something you should prioritize when hiring an Nashville backlink agency for SEO services — is building high-quality backlinks. Without them, you may be struggling to rank on search engines like Google or Bing. So what are backlinks, and why are they so important? Keep reading to find out!

Why small businesses need high-quality backlinks

As a small business owner in Nashville, or anywhere for that matter, you’ve probably heard it’s important to invest in high-quality backlinks. But what are they, and why do they matter?

Backlinks are links from other websites that point to yours. They’re a signal to Google and other search engines that your website is enough of an authority on a particular topic to be sourced by another website. When you have lots of high-quality backlinks, it communicates to Google that your website is worth ranking higher in search results. 

Think of the internet as a popularity contest. The more votes from websites you get, the more popular you are. But even more importantly, the more popular the voting websites are, the more those votes count. Websites can show their confidence in your business by linking back to it, offering their visitors easy access to check out your information. This can increase the domain authority of your site, which can help increase your organic ranking, increase your traffic, increase your leads, and ultimately, increase your sales.

So how can you get more high-quality backlinks for your small business? Check out these tips!

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How to boost your SEO strategy with backlinks

Now that you know what backlinks are and how they can help your business, you’re probably wondering how to get them. Since building backlinks relies a lot on other people and businesses, it can be a bit of a process, and hiring a marketing agency that offers backlink-building as one of their SEO services might be a good plan for your business. Either way, here are the best ways to get backlinks for your site and build your SEO.

As part of any backlink strategy, it’s important to keep track of your competition’s backlink profile. This will give you insights into their link-building strategies and help you identify opportunities to build links of your own. There are a few different ways to do backlink analysis. One is to use a tool like Majestic SEO or Moz’s Open Site Explorer. These tools will show you all the links that point to a given website.

Once you have a list of your competitor’s backlinks, take a look at the quality of those links. Are they coming from high-quality websites? If so, that’s a good sign they’re doing something right. If not, that may be an opportunity for you to build better quality links than they have.

Keep in mind, you want to aim for quality over quantity when it comes to backlinks. A few high-quality links will do more for your SEO than a bunch of low-quality ones. So when you’re doing your backlink analysis, keep that in mind. If you’re considering hiring a Nashville backlink agency, one way to know you’ve found a good one is if they take this same stance.

This is a great place to start but likely won’t help you outrank your competitors (since you’re using the same links) so we’ll need to pair this with one of our other strategies below.

Another way to build backlinks is to create awesome infographics that other sites will want to grab from your site and use for themselves. They cannot legally use your image without your permission. If you find websites using your infographics without your permission, you can simply ask them to link back to your site to give you credit for the infographic in exchange for you allowing them to use it. Most people will feel a bit of shame that you caught them using your resource without their permission and will appreciate the chance to continue using it with simply a link back to you and no consequences.

However, In order for this strategy to work, you’ve got to create great graphics in the first place. You can hire someone to do this for you, or you can create them yourself. The important thing is to make sure you’re using interesting, pertinent content and lots of useful data to keep your infographic relevant and informative.

Creating a visually attractive design will go a long way toward attracting other websites to your infographic. Infographics designed to reflect your business’s branding will go even further to build brand awareness for you when readers of those other sites come across your branded infographics.

Another part of a good backlink strategy is citation building. This is the act of providing quality content that automatically includes backlinks to you for other websites. These citations can help improve your business’s visibility in search engine results pages (SERPs) and can also help to build brand awareness.

Citation building can be a time-consuming process, but it can be well worth the effort if you want to improve your SEO and build your brand. If you need help getting started, consider working with a Nashville backlink agency that offers SEO services and can take care of this for you.

One of the most effective ways to build quality citation backlinks is through guest blogging. This involves writing articles for other websites in your industry with a link back to your own site in the article or the accompanying author bio. Not only does this help to build your brand and authority within your industry, but it also helps to increase the reach of your website.

When guest blogging, make sure you only agree to write for a high-quality site that is relevant to your industry. Writing interesting and engaging articles that make complicated concepts simple will resonate with the site’s audience. Include a link back to your website in your author bio, and reference any relevant posts from your own site within the article. Make sure your articles are well-written and free of any errors to help your business put its best foot forward.

If you can follow these guidelines, guest blogging can be an extremely effective part of your backlink strategy.

Help a Reporter Out (HARO) is another great way to get quality backlinks for your site. By connecting with reporters and providing them with valuable information, you can earn their trust and get your website mentioned in their articles. This not only helps improve your SEO but also gets you more exposure and traffic.

To get started with HARO, simply sign up for an account and start browsing the opportunities that are relevant to your niche. When you find an opportunity you’re interested in, simply send a pitch to the reporter. Be sure to include your website URL so they can link back to you if they use your information.

If you consistently provide valuable information to reporters, you’ll soon build up a reputation as a trusted source. This can lead to more opportunities and higher-quality backlinks for your website. So if you’re looking to improve your SEO, HARO is definitely worth checking out.

Public relations is the process of managing communication between an organization and the public. A successful public relations strategy is another way to help build backlinks for your website.

There are a few different ways to go about creating quality backlinks through public relations. One way is to distribute online press releases. A well-written and newsworthy press release can be picked up by journalists and bloggers who will then link back to your website. Another way to create backlinks is to pitch stories to journalists and influencers in your industry. If they write about your story, they will likely include a link to your website. 

A successful public relations strategy requires good communication and relationship-building skills. If you can create quality relationships with journalists, bloggers and influencers, you will be more likely to build backlinks and improve your SEO.

One more way to create backlinks is through forum posting. Forum posting is when you post on forums such as Reddit or Quora and include a link back to your website in your signature. Usually these are situations in which you can answer a question related to your industry. Answering questions on forums is also a great way to get practice making the complex concepts simple for future clients.

Forum posting can help you get exposure for your website and build backlinks. However, it’s important to make sure that you’re only posting on relevant forums and that you’re providing quality posts. Otherwise, you could end up getting banned from the forums.

When you’re posting on forums, always make sure to add value to the discussion. Don’t just post a link to your website and leave it at that. Take the time to contribute to the discussion and add value for other users. If you do this, you’ll be more likely to build relationships and get backlinks.

Our SEO services can help you build a backlink strategy

If you want your website to rank higher on Google and in the minds of prospective customers, backlinks are a must. But not just any old links will do. You need high-quality links from credible websites if you want to see real results.

That’s where Take the Stairs comes in. Take the Stairs is a Nashville backlink agency with years of experience helping small businesses like yours build successful marketing strategies. Our SEO services can help you develop an effective backlink strategy that will increase your website’s credibility and drive more traffic your way. Contact us today to get started!