B2B lead generation services dedicated to getting you more qualified prospects

The first step in our lead generation services is very similar to the way we begin all of our brand identity workshops – taking the time to ask pointed, thoughtful questions that help us understand your company and customers.

We’ll host a 90-minute meeting with your business’s key sales influencers who will help us understand who your ideal end customer is. We’ll walk away from this meeting knowing more than just the demographics of your customer base – we’ll understand why they would buy from a company like yours and how we can tempt them to do so.

It takes an average of 8 sales touches before a prospect will communicate with a salesperson, and B2B customers can take even longer since the sales points are often higher, creating more hesitancy. Around 80% of people don’t answer calls from unknown numbers these days (thanks, extended car warranty scammers!), making it that much more difficult to get in touch with leads.

But business people do check their email. This is where multi-touch email prospecting comes in, increasing chances of getting through to human eyes and automating much of that initial work to free-up your sales team’s time.

Some B2B lead generation services compile a lead list and send you on your way but that’s not how Take the Stairs does business. We go the extra mile and set up the foundation for email prospecting in your CRM system. We use Hubspot as our preferred CRM but we’re happy to become familiar with other systems if you already have a preferred software.

It’s worth noting now that in order to run this type of campaign, you may need to upgrade your CRM system and you would be responsible for the additional cost of these upgrades (we’ll discuss this in more detail in the “What is required to work with Take the Stairs lead generation services?” section.)

Our online lead tools give us the ability to take your sales criteria and turn them into a list of highly qualified leads. 

But our lead gen services don’t stop there; we’ll also format your lead list we create so it’s easy to upload to your CRM, advertising platforms to develop lookalike audiences, and any other system that helps you communicate to your prospects. That way your sales team can start working on the prospects right away. 

As part of these services, we will prepare your lead lists to be imported into your CRM so they can be turned into contacts. Once they are turned into contacts, we can begin to track all of the future correspondence you have with them.

Skilled lead generation companies understand the importance of giving an automated email a sincere, human feel. As with any other aspect of sales and marketing, you need empathy in order to craft successful email campaigns, which we take care of.

In order for your email outreach to be most effective, we will need to send multiple emails so your audience becomes more familiar with the solutions you are trying to offer them. One of the biggest keys is to talk about why your business is the right fit for them and why right now is the best time to buy. We will uncover this in our initial sales criteria meeting

We’ll handle the sequence setup, the copywriting, and oversight of your multi-touch email campaign that will span four to eight weeks, depending on your needs.

It takes time to become familiar with a new company and view them as trustworthy, and ads can help this audience of professionals get to know your company. We recommend LinkedIn ads for your campaign since they have 3x higher conversion rates than other platforms, so combining this tactic with focusing on your target markets can drastically increase your chances of being seen by people who will love what your company offers.

We’ll create diverse ads that give your audience many reasons to believe your brand is a great fit for them, using elements such as:

• Case studies
• Positive reviews
• Testimonials
• Promotions

Once the campaign comes to an end, we’ll schedule a 30-minute phone call to go through what went well and the lessons we learned for future campaigns. This will also give you a chance to ask any questions you may have.

At this point, we’ll provide you with a report of the account and your lead list to use however you please. If you would like to extend the brief and discuss some of the ways we can foster your existing leads and find additional prospects, we’ll be more than happy to do so.

B2B lead generation is an inbound marketing tactic in which a business tries to generate interest in their business from other businesses. Specifically, lead gen refers to attracting the interest of people who are likely to be interested in the products or services that the company offers.

Lead gen examples include:

• Social media content
• Blog posts
• Webinars
• Free eBooks

Inbound marketing tactics like lead generation are the opposite of outbound marketing, such as cold calling or promotional mailers.

You can think of B2B lead gen as the very first part of the sales process – a company and its employees go from not knowing you exist (or knowing but not caring) to becoming interested in learning more about what you do.

Ideally, this interest (piqued by something like an ad, social media post, or search engine result) will lead to an action such as subscribing to your newsletter or otherwise giving you their contact information. Once you have this, your sales team can begin to start working the lead in the hopes of winning a customer.

Inbound marketing tactics like lead gen have a 14.6% close rate, as opposed to the 1.7% close rate than outbound leads bring in. Imagine the following two scenarios:

• You stumble across a video on social media that perfectly sums up how to deal with a business issue you’ve been having. You decide to look up the business that posted the video and discover they offer business consulting services.
• You’ve just sat down at your desk and are finally about to eat a late lunch when the phone rings. Against your better judgment, you answer it, and it’s a man you’ve never heard of offering you his business consulting services.

Think about it – which of these scenarios is more likely to lead to you making a purchase? Well, your leads feel the same way, which is why it’s so important to generate leads naturally.

Some new business owners lose patience and give up on lead gen after a few weeks, claiming that it doesn’t do anything. In reality, it may take a few months to start seeing noticeable results. In our experience, inbound lead generation tactics will cost far less per conversion in the long run than any outbound marketing strategy will.

Don’t believe us? Inbound marketing has been proven to cost a staggering 61% less per lead than outbound marketing.