Bounce rates are one of the most important metrics to pay attention to when it comes to your alumni email list. A high bounce rate indicates your emails are not being delivered to the intended recipient, possibly because the inbox is full or the address no longer exists. This can have a number of negative consequences. For one, it can damage your sender reputation and make it more difficult to get your messages through spam filters in the future.
Additionally, a high bounce rate can indicate that your alumni email list is outdated or unreliable, which can lead to lower open and click-through rates. In short, a high bounce rate is nothing to ignore – if you’re seeing bounces start to pile up, take steps to investigate the cause and take corrective action.
The most important thing for any organization trying to communicate with its alumni is to have accurate contact information. Even the most well-targeted lead gen campaign will fail to reach its audience if the contact information is inaccurate or out-of-date.
This is why it’s so important to review your data before launching any kind of communications campaign. The best way to do this is to work with a lead generation specialist to supply you with an accurate alumni list upfront. That way, you can be sure you’re always reaching your intended audience and won’t have to waste time double-checking the information in your database.
The more alumni you lose contact with, the harder it will be to meet your annual giving goals.
As any fundraiser knows, every alumnus you can’t reach is a lost opportunity for a donation. According to one study, 44% of alumni who don’t make donations to their alma maters claim they haven’t received any communications from them. This fact shows there’s a huge opportunity to reconnect with these people and boost your donations.
That’s why it’s so important to stay in touch with your alumni base. While it may take some effort to get back in touch with lost alumni, the payoff can be significant. Not only will you be able to tap into a new pool of potential donors, but you’ll also build goodwill among your alumni base. In the end, staying in touch with your alumni is essential for meeting your fundraising goals.