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Hire an AI writer to scale your content marketing

The landscape of content marketing underwent a seismic shift in 2022, marked by the influx of artificial intelligence (AI) and Large Language Models into mainstream use. Led by giants like OpenAI, which now has over 100 million users, the age of artificial intelligence writing is upon us. These advanced tools are reshaping the way we create and consume content, and careers for AI copywriters and AI-writers are starting to bloom.

Key takeaways

  • AI copywriting is changing content marketing, bringing efficiency and speed like never before.
  • AI copywriting, when done correctly, blends human-like writing with the power of automation and can craft everything from blog posts to product descriptions with ease and precision. But it has its limitations.
  • By combining human creativity with careful automated prompting, AI writing can revolutionize your content marketing strategy and boost SEO.
  • Unleash the combined strength of AI and human creativity with Take the Stairs, your digital ally in crafting resonating content.

Why should you work with Take the Stairs to handle your AI copywriting?

Reduces time and effort required to create content

In the fast-paced marketing world, content must be produced and distributed rapidly. Our AI copywriting services ensure that your marketing machine never slows down. Through automation, we create high-quality content and write blogs that keep your brand at the forefront. The time saved allows you to focus on fine-tuning your marketing strategies.

Improves the quality and accuracy of the content

Our AI copywriters are akin to chameleons. They adapt to your brand voice, ensuring consistency and relevance as they write articles for your business. AI algorithms ensure grammatical accuracy, proper structure, and alignment with your brand ethos. The content created is not only polished but also effectively communicates your message.

Improves engagement to convert customers

Remember when we talked about generating similar but repetitive content being a challenge? AI copywriting and content generator tools turn this challenge into a cakewalk. Tailoring content that engages different segments of your audience becomes a streamlined process.

Why is this vital? It’s simple – the more relevant the content, the higher the chances of conversion. AI writing at Take the Stairs can help generate content that is more attuned to your target audience, creating the golden opportunity to engage and convert.

The limitations of traditional copywriting

While traditional copywriting is invaluable and irreplaceable in many aspects, it has its limitations. The processes involved in hiring skillful writers can be costly and time-consuming while sourcing the right talent often feels like seeking a needle in a haystack. Furthermore, even the most creative writers can encounter bottlenecks or need help to consistently generate unique ideas. 

The content marketing world calls for an unceasing flow of fresh content, which can put tremendous pressure on content teams. This is especially true for businesses that operate in fast-paced industries where timely and relevant content is crucial.

Introducing AI copywriting

An AI copywriter uses the powerful application of artificial intelligence to generate content. At TTS, we use sophisticated AI writing tools (AI writing assistant, AI text generator, AI-writers, etc.) to generate high-quality articles, blog posts, website content, product descriptions, long-form content, and more. 

AI copywriting strikes an optimal balance— it retains the relatability and warmth of human writing while reaping the efficiency benefits of automation. 

At TTS, we embrace AI content generators to supercharge your content strategy, content writing, and content marketing efforts. Our services help you to produce high-quality content tailored to your specific needs while significantly reducing the time and costs involved in content creation.

What are the benefits of artificial intelligence writers?

Efficiency

AI writers are game-changers when it comes to efficiency. Unlike humans, AI doesn’t suffer from writer’s block, fatigue, or loss of concentration. 

With the aid of an AI writing tool and the right research topics, an AI writer can produce articles, blog posts, and other forms of content rapidly and consistently. This speed and reliability are invaluable, especially in a fast-paced business environment.

Furthermore, AI tools and writers don’t have traditional downtimes – they’re available 24/7 for content creation. With AI, you can write blog posts and maintain a steady flow of content, which is essential for keeping your audience engaged and informed.

Customization

One of the most impressive features of an AI writer is their ability to be customized to mimic a particular writing style or brand voice. 

Through machine learning algorithms, AI writing tools can be trained to understand the nuances of your brand’s communication style. This means that the content created will be in line with the image and values that your brand wants to portray. This level of customization ensures that your content remains consistent across different platforms and mediums. Moreover, AI writers can also adapt to different tones and styles for different target audiences, providing a more personalized content experience.

Data-driven insights

In the modern age, data is king. AI writers are excellent at processing and analyzing large datasets, which can be used to drive the content creation process. By leveraging data-driven insights, AI writers can create highly relevant content that resonates with your target audience. 

For example, by analyzing trends, customer preferences, and feedback, AI text generators can generate content that addresses specific pain points or capitalizes on emerging trends. This analytical approach ensures that your content is engaging and aligns with your audience’s interests and needs, leading to better conversion rates and customer satisfaction.

Scalability

Scalability is another area where AI writers excel. Whether your content needs are small or large, an AI writing generator can adjust accordingly. 

Need ten articles for a blog series? No problem. Need 100 product descriptions by the end of the week? AI has you covered. 

This ability to scale up or down without significant infrastructure or resource changes is precious. It ensures that your content strategy can remain agile and responsive to the changing needs of your business. Whether you’re a small startup looking to build an online presence or a large corporation needing a content overhaul, AI writers can easily and efficiently cater to your specific requirements.

What are the challenges of AI copywriting?

One of the significant challenges of AI copywriting is the lack of human touch. While AI writers can produce content efficiently, they sometimes miss the emotional nuances and personal connection that human writers can create without some additional effort. 

Humans have a natural ability to empathize and craft stories that touch the heart. They can sense the cultural sensitivities and emotional undertones, which are often lacking in AI-generated content. This absence of human touch can sometimes render the content cold and impersonal, which may not resonate with audiences looking for a more personal connection with a brand or story.

Another issue is the tendency for businesses to over-rely on AI for content creation. While AI writers are a powerful tool, relying solely on them can result in content that lacks creativity and intuition. 

Human writers can think outside the box, draw on personal experiences, and create content that’s both imaginative and inspiring. They can read between the lines, understand subtext, and draw insights that may not be evident through data alone. Balancing AI with human input is critical to ensuring that content is not only efficient but also creative and insightful.

Out-of-the-box, AI writers generate content based on the data and information they have been fed, but they do not have the capacity for critical analysis or fact-checking. As a result, there are instances where an AI might produce technically inaccurate or outdated information with confidence. 

In fields like medicine or engineering, where precision is paramount and regulatory requirements exist, this can be particularly problematic. Relying on AI-generated content without proper review and validation can lead to the dissemination of incorrect information, which can have serious consequences, including damaging a brand’s credibility.

AI writers are limited to the knowledge they were last trained on. With the rapid pace at which information and trends evolve, this could mean that an AI writer might not always be up-to-date with the latest information. 

For instance, in industries like technology, where developments happen at breakneck speed, the content generated by an AI tool might become outdated quickly. It’s essential to understand that AI writers need continual updates and training to ensure that the content they generate is current and relevant.

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When to hire an AI writer?

In the dynamic realm of content creation, the need for efficient, high-speed, and voluminous output is often at the forefront. Enter the world of AI writers. These sophisticated tools provide unprecedented advantages in a variety of scenarios, from rapid content creation to handling data-heavy content strategies or even when the sheer volume of required content seems insurmountable. Let’s dive deeper into the circumstances when employing an AI writer can be the game-changer you’re looking for.

There are times when the pace of the market demands rapid content creation. Maybe there’s a trending topic you need to capitalize on, or perhaps you need to launch a last-minute campaign. In such scenarios, waiting for traditional content creation processes can be a setback. This is where hiring an AI-writer becomes a strategic advantage. AI-writers can generate content at a speed that is practically impossible for a human. Be it blog posts, social media updates, or articles, AI can help you get your content up and running in a fraction of the time it would take a human writer.

If your content marketing strategy is heavily reliant on data and analytics, an AI-writer can be a treasure trove. AI-writers can process massive datasets and extract meaningful insights that can be woven into the content. Whether it’s analyzing customer preferences, market trends, or competitor activities, AI can leverage this data to create highly targeted and relevant content. This data-driven approach ensures that your content is in sync with market demands and customer expectations, thereby increasing the chances of success for your content marketing initiatives.

Sometimes, the scale of content required can be overwhelming. This is especially true for eCommerce platforms that need thousands of product descriptions, content agencies handling multiple clients, or publishers that need to keep the content flowing continuously. Hiring human writers to meet these demands can be both time-consuming and expensive. AI-writers, on the other hand, can scale effortlessly. 

They can generate large volumes of content without a dip in quality or speed. This ensures that irrespective of the scale of your content needs, you have a tool that can handle it efficiently.

While the above scenarios highlight the benefits of hiring an AI-writer, it is also essential to recognize that AI is not a one-size-fits-all solution. There will be instances where human creativity, emotion, and expertise are irreplaceable. Therefore, the decision to hire an AI-writer should be based on a thorough assessment of your specific content needs and marketing goals.

Combining AI with human talent can often yield the best results, blending AI’s speed and data prowess with the creativity and emotional connection that only humans can provide.

There are times when the pace of the market demands rapid content creation. Maybe there’s a trending topic you need to capitalize on, or perhaps you need to launch a last-minute campaign. In such scenarios, waiting for traditional content creation processes can be a setback. This is where hiring an AI-writer becomes a strategic advantage. AI-writers can generate content at a speed that is practically impossible for a human. Be it blog posts, social media updates, or articles, AI can help you get your content up and running in a fraction of the time it would take a human writer.

If your content marketing strategy is heavily reliant on data and analytics, an AI-writer can be a treasure trove. AI-writers can process massive datasets and extract meaningful insights that can be woven into the content. Whether it’s analyzing customer preferences, market trends, or competitor activities, AI can leverage this data to create highly targeted and relevant content. This data-driven approach ensures that your content is in sync with market demands and customer expectations, thereby increasing the chances of success for your content marketing initiatives.

Sometimes, the scale of content required can be overwhelming. This is especially true for eCommerce platforms that need thousands of product descriptions, content agencies handling multiple clients, or publishers that need to keep the content flowing continuously. Hiring human writers to meet these demands can be both time-consuming and expensive. AI-writers, on the other hand, can scale effortlessly. 

They can generate large volumes of content without a dip in quality or speed. This ensures that irrespective of the scale of your content needs, you have a tool that can handle it efficiently.

While the above scenarios highlight the benefits of hiring an AI-writer, it is also essential to recognize that AI is not a one-size-fits-all solution. There will be instances where human creativity, emotion, and expertise are irreplaceable. Therefore, the decision to hire an AI-writer should be based on a thorough assessment of your specific content needs and marketing goals.

Combining AI with human talent can often yield the best results, blending AI’s speed and data prowess with the creativity and emotional connection that only humans can provide.

What are the costs associated with AI writing?

The costs associated with AI writing can vary widely depending on several factors, including the tool or service you choose, the volume of content you need to produce, and the features you require. 

Here’s a breakdown of a few costs to consider for AI writing.

Subscription models

Many AI writing tools operate on a subscription basis. This usually involves paying a monthly or yearly fee for access to the tool. Subscription tiers often vary in terms of features, with higher tiers providing more advanced options such as data analysis, integration with other tools, or premium customer support.

Pay-as-you-go options

Some AI writing services allow you to pay only for the content you generate. This can be a more cost-effective option if you only need to use the service occasionally. These services usually charge based on the number of words or articles produced.

Custom solutions

For businesses with specific needs, custom AI writing solutions might be the best option. This could involve working with a company that specializes in AI to develop a tool tailored to your requirements. This option is usually more expensive and is best suited for large enterprises or those with very specialized needs.

It’s important to carefully consider what you need from an AI writing tool and evaluate different options to find the one that offers the best value for your investment.

Is hiring AI writers for me?

When considering the adoption of AI writers in your content strategy, it is essential to evaluate their advantages in-depth and how they can best serve your specific needs. Below are a few key advantages AI writers can offer.

Volume and speed

One of the strongest advantages of AI writers is their ability to produce a large volume of content in a short time frame. This is particularly beneficial for businesses that require bulk content generation.

For instance, in the construction industry, companies might need a large number of content pieces related to building materials, construction methods, and safety protocols. 

AI writers can quickly generate a high volume of articles on relevant topics, enabling businesses to maintain a consistent flow of information that is both timely and accurate. Additionally, AI writers can analyze past content to determine the best style and tone for each piece of content, ensuring that it is tailored to the intended audience. 

This further speeds up the process as AI writers can quickly identify what works best and replicate it for future pieces.

Data-driven content

AI writers can process vast amounts of data and extract insights that can be used to create more targeted content. This makes AI writers particularly adept at producing content that is aligned with current trends and customer preferences.

In the legal industry, for example, AI writers can scan through massive legal databases to include the most recent and relevant case laws in a piece of content, ensuring that it is up-to-date and informative.

Cost-effectiveness

Employing AI writers can also be a more cost-effective solution compared to hiring human writers, especially when dealing with a large volume of content. AI tools often come with scalable pricing models, making it easier for businesses to control costs based on usage.

For smaller businesses, like a dental practice, this can be particularly beneficial as they may not have the budget for a dedicated content team but still need to produce high-quality content for marketing and patient education.

Despite these advantages, it is critical to recognize that AI writers have limitations, especially when it comes to crafting content that requires a deep level of human insight, creativity, or empathy.

In sensitive legal cases, for instance, an attorney’s perspective in crafting a piece can be invaluable, as it may require a level of human judgment and empathy that AI cannot replicate.

For content that requires a deep emotional connection, creativity, or expert insight, human writers still excel. In such cases, a hybrid approach that combines the strengths of AI with the human touch of expert writers can be the most effective strategy.

FAQs about AI writing articles

AI writing can be a game-changer for your content marketing strategy in several ways:

Data-driven AI content

AI writers have the ability to analyze large datasets to create content that resonates with your target audience. By utilizing consumer behavior data, market trends, and competitor analysis, AI can help tailor your content to be more impactful and relevant.

Efficiency and volume

With AI, you can create a higher volume of content in less time. This is especially useful for keeping up with the demands of content marketing, where consistent and timely content is key to engagement.

Customization and personalization

AI tools can be tuned to match your brand’s voice and style, ensuring a consistent tone across all content. Moreover, AI can create personalized content for different segments of your audience, increasing engagement and conversion rates.

AI can help optimize content for search engines by identifying relevant keywords and incorporating them seamlessly into your articles. This can improve your online visibility and drive more traffic to your site.

Speed is one of AI’s superpowers. Depending on the complexity, an AI writer can generate content in a matter of minutes. This means you can have your blog post or article ready to go almost instantaneously!

Security is an important consideration, especially when dealing with proprietary information or sensitive data. Most AI writing tools and platforms prioritize security and confidentiality. They often use encryption and security protocols to ensure that your data and content are safe. 

However, it’s critical to choose a reputable AI writing service. Before using an AI writing tool, it is advisable to review the service provider’s security policies and ensure that they comply with industry standards and regulations. This will help you make an informed decision and safeguard your content and data.

AI copywriting can be highly beneficial for SEO when used correctly. AI tools can analyze large datasets and identify keywords and topics that are trending or have high search volume. These insights can be used to create content that is more likely to rank well in search engine results. 

Moreover, AI copywriting tools often come with features that can optimize the content for readability and structure, which are factors that search engines consider when ranking content. AI can also help in creating meta tags, headers, and alt text, which are essential components of SEO. 

However, it’s important to remember that while AI can optimize content for search engine algorithms, creating content that resonates with human readers and provides genuine value is still key to SEO success. Therefore, a combination of AI-generated content with human editing and input to ensure quality and relevance can be the best approach for SEO.

AI cannot replace human writers in its current state. There are several reasons for this. First and foremost, while AI is excellent at processing data and generating content based on patterns and algorithms, it currently needs the ability to think creatively or understand human emotions and experiences. Human writers bring a depth of emotion, creativity, empathy, and personal experiences that algorithms cannot replicate.

Moreover, culturally sensitive topics, ethical considerations, humor, and other nuanced aspects of human communication are best handled by human writers who have a deep understanding of the context and can tailor the content accordingly. The human touch in storytelling, building connections, and evoking emotions through words is something AI cannot achieve.

Critical thinking and the ability to weigh different perspectives are inherently human traits and are difficult to replicate with artificial intelligence writers. In writing that requires analysis, argumentation, or opinion, the human perspective is essential.

AI can be an excellent tool to support writers in improving efficiency, data analysis, and even generating drafts. Still, it can only partially replace the creativity, insight, and emotional depth that human writers bring to the table at the moment. Using AI as a complementary tool alongside human writing talent is the most effective and balanced approach for content creation.

We think so, but you be the judge. Here’s a sentence that our AI writing tool wrote when we asked it to respond to this question.

“Well, let’s put it this way: if AI could grab a cup of coffee and chat about the weather, it’d probably fool you into thinking it was human!”

For businesses and brand identity, the human touch in content creation is even more crucial. While AI can generate content quickly and help with data processing, it’s the human element that really helps a brand connect with its audience and establish a unique identity.

Understanding audience

Human writers are better at understanding the emotions, values, and cultural aspects of the target audience. They can craft content that resonates on a personal level, which is vital for building brand loyalty and trust.

Brand voice and personality

Every brand has a distinct voice and personality. Human writers can develop and maintain this voice consistently across various content pieces. This is essential for branding, as it helps the audience to recognize and relate to the brand. AI, on the other hand, may struggle to capture the subtle nuances of a brand’s voice.

Storytelling and engagement

Storytelling is an art that businesses often use to share their journey, values, and mission. Human writers can weave engaging stories that captivate the audience and build an emotional connection. Such storytelling helps establish a brand identity that people can relate to and feel a part of.

Ethical and cultural sensitivity

Businesses must be conscious of the social, ethical, and cultural contexts in which they operate. Human writers can navigate these complex landscapes sensitively, ensuring that content is respectful and aligned with brand values. This is particularly important for brands with a diverse audience.

Combining AI and human writers for content creation can yield the best of both worlds – speed and data-driven insights from AI, with the creativity and emotional resonance that human writers bring. 

Here are steps businesses can take to combine these assets effectively.

Initial drafts and data analysis with AI

Utilize AI to create initial content drafts and analyze data to identify trends. AI can quickly generate a skeleton of the content and provide data-driven insights that can be woven into the material.

Human editing for creativity and brand voice

Human writers should be tasked with refining AI-generated drafts. This includes adding creativity, ensuring the content aligns with the brand’s voice, and making the material relatable and engaging for the audience.

Feedback loop

Establish a feedback loop where the human writers’ inputs are used to train and improve the AI system. This will ensure that, over time, the AI-generated content gets closer to the desired brand voice and quality.

Quality control and ethical considerations

Human oversight is essential to ensure that the content meets quality standards and adheres to ethical considerations, such as avoiding biases or misinformation.

Personalized AI content strategy

Utilize AI for segmenting the audience and personalizing content. Human writers can then enhance this personalized content with stories or examples that resonate with the target audience.

By implementing this hybrid approach, businesses can produce content that is not only efficient and data-driven but also creative and true to their brand identity.

AI can be a powerful tool for optimizing content across various social media platforms by analyzing audience data, automating content creation, personalizing content, and scheduling posts for optimal times. Here’s how:

Understanding the audience

AI can analyze data from social media platforms to understand audience preferences, demographics, and behavior. This insight allows businesses to create content that resonates with their target audience on each platform.

Content customization

Different social media platforms have different content formats and audience expectations. AI tools can help customize the content for each platform, such as creating short and engaging posts for Twitter, visually appealing images for Instagram, or professional content for LinkedIn.

Personalization 

AI can segment the audience based on various factors and create personalized content for different groups. For example, it can generate different versions of a post tailored to the interests of different segments.

Chatbots and customer interaction

AI-powered chatbots can be used on social media platforms to engage with the audience, answer queries, and provide automated responses. This not only improves customer service but also helps in gathering data about customer preferences and needs.

By leveraging these capabilities, businesses can optimize their content for different social media platforms, ensuring they effectively engage with their audience and achieve their marketing goals.

Intrigued by how an AI copywriter can scale your content writing? Contact digital marketer Take the Stairs, LLC for a human conversation about AI!

The future of content writing is both AI-powered and human. With the right approach, it’s possible to reap the rewards of both worlds. By combining the power of AI with the human touch of expert writers, marketers can create powerful, engaging content that effectively resonates with their target audiences.

Don’t let content creation be a stumbling block. 

Take the Stairs is your Nashville-based digital marketing agency & ally in harnessing the power of AI for content that not only speaks volumes but also saves time. 

Contact us, and let’s climb the AI content ladder together, step by step.

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