marketing consultants collaborating

Marketing consulting

Helping clients work towards creating an authentic brand identity to drive more like-minded clients.

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What is marketing consulting?

Let’s create an example client, Nick’s Knick-Knacks.

Nick has been in business for five years and has been able to build a decent number of customers, but hasn’t really seen his sales go up in the last two years. He’s been able to survive by selling most of his knick-knacks to a local goods store but it is starting to reduce its order amounts.

Nick needs help gaining new business and doesn’t know where to start. He’s focused all of his energy on creating the best knick-knacks and hasn’t had time for marketing or business development.

Marketing is a perennial struggle

Every business struggles with marketing. There is an infinite number of ways to get your name out there but only a finite amount of time and money you want to spend. 

It’s especially challenging as a business owner when you need to be ‘the everything’ for a business (Sales, Finance, HR, Project Manager) etc.

Leads don’t generate themselves, nor does traffic flow naturally to your site. Your audience doesn’t announce itself, with a full rundown of its many pain-points, needs and demographics. And your content certainly doesn’t write itself in an engaging, compelling fashion. So, what’s the solution?

If you want expert marketers to help you achieve your goals, chances are you’re thinking of hiring a marketing consultant firm. At Take the Stairs, we do the heavy lifting to make your business stand out from the crowd. We take a long, hard look at what you’re doing and what you’re not doing. We look at your data, environmental factors and the customers you want to reach. And then we formulate a marketing strategy and plan that will lift your business to achieve the success it deserves.

Developing a marketing plan is a lot like playing a game of chess. It’s about thinking multiple steps ahead to best prepare against your competitor. You need to have a strategy you plan to take and continue to adjust your strategy as the game goes on.

If you just need a little help setting up the piece, give us a call. We’ll set you on the right track.

So what does a Marketing Consultant actually do?

Unfortunately, marketing strategies cannot just be plucked from the sky. They take a custom plan of attack for each organization; what works for one business will not necessarily work for another business. Your marketing strategy is entirely based on your desired business outcomes. But how do you arrive at the right strategy for your business? Any marketing agency worth a damn will start with a ton of questions, but the intelligent marketing consultant will know that the heart of any marketing problem lies with the answers to three fundamental questions: 

  1. Where is your business now?
  2. Where do you want your business to get to?
  3. What are we going to do to bridge the gap?

When you know your business’s current and desired states, the name of the game is simply to find an effective plan of action to bridge the gap.

Marketing for small businesses

We believe in the importance of small business and we know how hard small businesses need to work to achieve cut-through in a marketplace often saturated with large businesses and recognizable brands.

Digital marketing is the ultimate equalizer for businesses that can’t afford traditional media like TV and radio. Our job is to help emphasize what makes you unique.

We make powerful WordPress websites using a Sage starter theme. Sage is a special WordPress theme that allows you to build the site best suited to your business. Unlike more general themes that include lots of front-end functionality that you may, or may not need, the Sage theme provides just the basics, with add-on elements that you will actually use.

So, what does that actually mean in real life?

It’s like hiking through the forest with everything in your backpack you COULD use, versus hiking with everything you WILL use.

Sage makes sites faster which isn’t just good for user experience; website speed performance also gives you an SEO boost. Sage builds also make your site easier to update, saving time and money on future development.

Local SEO is an essential part of any local-based service business. With two billion people in the world online and 3.5 billion searches performed every day, any business that doesn’t optimize its online presence is going to be left behind. Search engine traffic is becoming the sales equalizer for regional and small businesses – these are people who are searching for your business, product or service and already a good way along the purchase funnel.

The Google My Business Local 3-pack has become the primary real estate for Google search inquiries. Replacing the Local 7-pack, the Local 3-pack displays only three businesses, making the competition to get on page one of the listing that much harder. 

No problem! We know what it takes to get you visible in the 3-pack and we know how much faster success is likely to come once you’re in.

Here’s how:

  1. Citation development into more directories – where we get your data (brand, URL, address and phone number) in more places on the web.
  2. Reputation management – getting more reviews and using customer feedback to solve issues before they cause any damage to your reputation.
  3. Increasing social signals – we can help your brand get mentions across social media and through other web outlets like press releases.

Many marketers see public relations and digital marketing to be completely separate things but nothing could be further from the truth. Gaining domain authority is one of the most important things you can do to be found online.

But how do you do it?

There are a number of strategies to increase domain authority but the most common is backlink development. Backlink development is essentially getting other websites to post a link to your website. This matters because Google uses it to understand how credible and well known your business is. For large businesses, it’s easy, as they get mentioned all the time.

Marketing consulting for agencies

Marketing agencies are no different from other businesses in the problems they face. The stress of running an agency can be unbearable with all the fast-paced work that needs to be completed in short order, and at competitive price points.

Running an effective marketing agency takes good process management. A top-notch agency is always run with specific processes in place to ensure there is time for collaboration, heads-down work, client meetings and everything in between. 

Our marketing consultants are trained to understand the unique operations of your agency and how to make them more efficient. We go through three major phases:

  • Evaluation
  • Solution development
  • Implementation and interim leadership 
  • Hiring a permanent replacement

If you are an agency owner that would like to run a more efficient business, give Take the Stairs a call today at (615) 219-9181

Are you looking for marketing guidance?

Take the Stairs is a marketing consulting agency that consists of subject matter experts with a vast ocean of experience. Above that, we LOVE what we do and our passion drives our creativity and endless quest to build customer success.

But everyone says that, right? What makes Take the Stairs any different, or better than any other marketing agency out there?

  • We’ll never promise anything we can’t deliver.
  • We’ll only ever give advice that we know is right for your brand and strategic direction.
  • We’re honest. We really do tell it as it is. We find that works better for everyone concerned.
  • Everything we create belongs to you – that’s keywords, content, the website. It’s all yours.
  • We provide monthly task breakdowns included in the price – you will always know what you’re getting for services at the beginning of each month.
  • We believe in regular recap meetings – we offer you facetime at the end of each month where we provide all the agreed assets, and talk about analytics and results. If all is going well, great! If it isn’t, we’ll make a plan to turn things around.

And, while it might sound like a crazy bad business practice, our goal is to work ourselves out of a job. We want you to learn our best practices around marketing so you can grow your business independently. If you can do that after an engagement with us, we’ve done our job properly.

But seeing really is believing. Call us today at (615) 219-9181 to set up a free discovery meeting. Or email us at info@takethestairs.biz. Or fill out our contact form. 

The choice is yours. Will you Take the Stairs?