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Social media management

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If you run a business, large or small you’ve undoubtedly heard how important it is for your business to be visible and engaged on social media. But figuring out a social media strategy can be challenging, especially if you’ve never done it before. As one of the leading social media marketing companies in Nashville, TN, we know a thing or two about making your business stand out on social media.

With over 3.6 billion people using social media every day, developing a solid social media strategy is not something that you should put off. Whether you use our social media consulting services or brave the land of social media alone, the fact is, if you’re not optimizing your business’s social media profile, you’re wasting valuable opportunities to connect with potential customers.

Social media management defined

Okay, so you need to manage your social media strategy. What exactly does that mean?

Social media management consists of connecting with your target audience through social media platforms in a consistent and strategic manner. Rather than posting as the mood strikes, you’ll manage your activity using templates, recurring post types, and scheduling.

While personal social media use can be inconsistent and reflective of your moods and time constraints, businesses need to be a little more measured in their approach.

Effective social media management strategy encompasses: Creating social media banners and profile images that reflect your brand. Developing buyer personas so that you know who you're trying to reach and what platforms. Creating effective social media content that appeals to your target buyers. Scheduling posts according to when your target audience is most likely to be online.

A good social media management strategy encompasses everything that makes up your social media activity:

  • Creating social media banners and profile images that reflect your brand
  • Developing buyer personas so that you know who you’re trying to reach and what platforms they’re likely to use
  • Creating effective social media content that appeals to your target buyers
  • Scheduling posts according to when your target audience is most likely to be online

Above all, remember that effective social media management includes taking the time to engage with your audience – not just bombarding them with posts. The more you create a sense of brand engagement, the more likely prospective buyers are to remember you later.

Most people who run a business are perfectly capable of handling most aspects of social media management. However, the process can be incredibly time-consuming, and it can take quite a bit of practice to get just right.

This is where social media marketing companies like ours in Nashville, TN, can step in, optimizing your social media presence while freeing-up your valuable time.

Social media services

As most experienced social media marketing companies will agree, an effective social media plan contains two key things:

  • Consistency: Think of social media as a marathon rather than a sprint. Engaging for a few minutes per day will give you a far better ROI than posting every few weeks or so when you remember to.
  • Usefulness: If you want people to engage with the content you post, they have to find it interesting. Think before you post and make sure it adds value in the way of:
    • Information
    • Entertainment
    • Motivation

an effective social media plan contains two key things: Consistency - Engaging for a few minutes per day will give you a far better ROI than posting every few weeks. Usefulness - If you want people to engage with the content you post, they have to find it interesting.

Our social media consulting services include helping you understand what your target audience is looking for when they log into a social media platform so you can tailor your posts to them. Once we have a good idea of who you’re trying to reach, we can help you with:

  • Social media strategy
  • Social media profile and banner design
  • Social media post templates
  • Monthly social media reporting
  • Content curation
  • Social media follows
  • Social media monitoring

Our social media consulting services also extend to social media advertising. We can handle every aspect of your social ads, from concept and content creation to retargeting and reporting.

Why Take the Stairs for social media management?

If you’ve been combing through social media marketing companies looking for the right one, they can all start to blend together. With so many companies offering social media consulting services, choosing one can feel overwhelming.

So why should you go with our Nashville-based social media consulting company?

We believe in transparency

Unlike other social media marketing companies, we make a point of keeping you in the loop in terms of everything from strategy to budget. Rather than taking over your social media, we see ourselves as partners who will work closely with you to make sure you understand every aspect of the process. Our invoicing is transparent, too – we break down every task and clear it with you ahead of time, so you’ll never have any unwelcome surprises when working with us.

We keep our eyes on the prize

A comprehensive strategy is one of the most crucial factors in determining the success of your social media efforts, which is why we focus on goal-driven actions that help you close the gap between where you are and where you want to be in your social media presence. We build a strong understanding of your business needs and priorities from the beginning, so that every step we take from then on can be focused on reaching the goals we’ve laid out together.

We help you stand out

In the modern digital age, social media posts are a dime a dozen. With millions of businesses regularly posting on social media platforms, it can be a challenge to make yourself heard above the racket. That’s why we utilize persona-based advertising that sets you apart from the competition, helping you build a genuine connection with your target audience. Connection gets you noticed, helps people remember you later, and increases the odds of them sharing your business with people they care about.

Ready to take the first step?

Call now Schedule a Discovery

Social media FAQs

Our social media marketing company has been helping clients reach their social media goals for some time now. The following are some of the most common questions we’ve heard along the way.

In order for social media marketing to be effective, you need to be clear on what you’re trying to achieve with it. Once you know what your goals are, you can build a strategy that works towards them.

Each business’s strategy will look somewhat different, but important components include consistently posting interesting content during times when your followers are most active. You’ll also want to engage with your followers by liking, sharing, or commenting on their posts or replying to comments that followers leave on your own posts.

Many small business owners erroneously believe that only larger companies use social media marketing companies. This couldn’t be further from the truth – small business can benefit greatly from working with a social media consultant.

Small business owners are known for having to be everything to everyone and spreading themselves too thin while trying to run every aspect of their business. Working with a team of social media professionals can yield better results while freeing-up your time for other matters.

A good social marketing management strategy can help you grow your business with relatively little investment. Effective social marketing will increase brand awareness, build brand loyalty, and help you position yourself as an industry authority.

The targeted approach social media requires also leads to better conversion rates, so you get a higher ROI on your marketing budget.

Many people don’t realize that an active social media page with lots of engagement can also boost your search engine rankings, by way of increased social signals, putting you in front of even more potential customers.

Social media is more cost-effective than traditional marketing since you can set up an account and post ads yourself, instead of paying huge chunks of your budget to newspaper publishers or tv stations.

Social media also allows you to be more targeted in your approach, aiming to appeal to those most likely to be interested in your product or services rather than creating traditional generic ads that attempt to appeal to the masses. Once you reach your target audience through social media, you’re able to engage with them and build loyalty, which you can’t do with traditional methods.

Social media packages from Take the Stairs 

If you look at a dozen social media marketing companies, you’ll see a dozen different types of social media packages. We prefer a simplified approach, so we’ve narrowed down our offerings to two main packages.

Social Builder

The social builder package is for those just starting out with social media or those who come to us looking for a revamp. This package contains everything you need to establish a social media presence for your business.

The social builder package contains:

  • Social media strategy meeting
  • Social media guidelines
  • Social media profile and banner design
  • Social media post templates

Whether you plan to use our social media consulting services long-term or just need some help getting started so your in-house team can take over, the social builder can help you get started.

Social Climber

The social climber package is for clients who’ve finished with the social builder package and are ready for more in-depth social media management. This package will give you everything you need to mature your business’s social media presence.

The social climber package consists of:

  • Monthly social media report
  • Monthly social strategy meeting
  • Social guideline updates
  • Content curation
  • Social media follows
  • Social media monitoring

The social climber package will help you steadily increase your brand’s reach, putting you in front of new eyes and increasing long-term engagement.

Ready to take the first step with your social media marketing?

Some social media marketing companies will take on virtually any client who contacts them. We believe that clients will get the most out of our social media consulting services if we’re the right “fit” for each other. That’s why we make a point of getting to know potential clients beforehand so that expectations are set on both ends before we work together.

Whether you’re right here in Nashville, TN, or on the other side of the country, we would love to hear about your business’s social media needs. Contact us for a free, no-obligation discovery meeting to get started.

 

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