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Content marketing

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If old-fashioned transactional marketing tactics aren’t working for your small business anymore, then it’s time to take a more modern approach and start exploiting the digital age. Our content marketing consultant agency in Nashville, TN, helps small businesses attract and convert leads using an effective content marketing approach.

When done right, content marketing is effective and cost-efficient, and produces long-lasting results that improve brand awareness and loyalty.

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Content marketing defined

Content marketing involves the creation of informative, educational, or entertaining online content designed to appeal to a brand’s target audience. This content puts the brand in front of target buyers’ eyes and attracts them to the organization’s website.

Successful Content Marketing Requires: Implementing keywords to help get organic traffic by using the phrases and questions your audience searches to find businesses like yours. Copywriting to encourage readers to take a desired action, such as buying your product, sharing your post, or signing up for your newsletter. Posting Regularly to ensure that you consistently post at the most optimal times. Refining your strategy to regularly have reviews that determine what is and isn't working.

Successful content marketing requires a comprehensive strategy that includes:

  • A keyword strategy that helps you get organic traffic by using the phrases and questions your audience searches to find businesses like yours
  • Copywriting that encourages readers to take a desired action, such as buy your product, share your post, or sign up for your newsletter
  • Regular posting schedule to ensure consistency and optimal posting times
  • Regular strategy and update meetings to determine what is and isn’t working

A strong content marketing plan can help make people aware of your business and increase brand authority, so the next time your target market needs a product or service, they think of you.

Content marketing services

Our content marketing consultant agency in Nashville, TN, offers a range of content marketing services designed to help your business attract and convert more leads. We can help you cover every aspect of content marketing, from initial idea through to execution.

Contrary to what inexperienced content marketing consultant agencies might think, keyword optimization isn’t as easy as picking keywords at random and stuffing as many of them as possible into a piece of content.

In order for your content to rank highly on search engines, it’s crucial to research your keywords first.

Among other things, keyword research will tell you:

  • What your audience is searching for
  • Where you (and your competitors) currently rank for specific keywords
  • How easy or difficult each keyword is to rank for

Once we know which keywords to try for, we organize them for the best SEO results.

Blog writing is the backbone of content marketing for small businesses, but when business owners try to create their own, one of the following usually happens:

  • Lack of ideas, or ideas that fail to create engagement
  • Limited understanding of keyword optimization
  • Lack of time to write and post, leading to inconsistent posting or abandoning it altogether

Or expert writers at Take the Stairs can create useful blogs that appeal to your target audience and drive traffic to your site. Our blog articles are based on in-depth knowledge of our clients’ business and target buyers so that we can create relevant, engaging content that converts readers into paying customers.

Landing pages are an often overlooked part of content marketing. Landing pages are laden with keyword opportunities, providing the chance at increasing organic search results and traffic.

These pages are essentially any page on your business website that people “land” on after clicking an ad, search result, promotion, or sales email. Also often called lead capture pages, landing pages are designed to funnel visitors further along the sales process.

Landing pages focus on conversion, whether it’s converting visitors into leads or leads into customers. They’re often more “salesy” than other content such as blog posts, but the best landing pages focus on providing information the best helps your visitors make a buying decision.

Press releases are an underutilized marketing tool in the digital age. Unknown to many, they can be an effective way to drum up interest in your business. Press releases are official announcements to the news media about your company in the hopes that they’ll pick up the story and effectively give your business free publicity.

Getting attention from the press is an excellent way to increase your domain authority and get people talking about your company. You can use press releases for all sorts of announcements:

  • New product or service
  • Partnership with a local charity
  • Recent awards

Effective press releases can create a buzz about your business and show it in a favorable light.

Infographics – using graphics to tell the story – are incredibly effective at grabbing attention and quickly distributing information, making them a vital part of your content marketing plan.

Infographics are now the fourth most common type of content marketing, so it’s important that yours look as good as the competition’s. Infographics are also incredibly shareable, increasing the number of eyes on your brand at any given time.

We can create powerful infographic templates that reflect your brand and allow you to easily plug in new information for each piece of content. Templates of this nature can save you time and offer you an easy way to create useful, attractive content as often as you need to.

Contrary to what inexperienced content marketing consultant agencies might think, keyword optimization isn’t as easy as picking keywords at random and stuffing as many of them as possible into a piece of content.

In order for your content to rank highly on search engines, it’s crucial to research your keywords first.

Among other things, keyword research will tell you:

  • What your audience is searching for
  • Where you (and your competitors) currently rank for specific keywords
  • How easy or difficult each keyword is to rank for

Once we know which keywords to try for, we organize them for the best SEO results.

Blog writing is the backbone of content marketing for small businesses, but when business owners try to create their own, one of the following usually happens:

  • Lack of ideas, or ideas that fail to create engagement
  • Limited understanding of keyword optimization
  • Lack of time to write and post, leading to inconsistent posting or abandoning it altogether

Or expert writers at Take the Stairs can create useful blogs that appeal to your target audience and drive traffic to your site. Our blog articles are based on in-depth knowledge of our clients’ business and target buyers so that we can create relevant, engaging content that converts readers into paying customers.

Landing pages are an often overlooked part of content marketing. Landing pages are laden with keyword opportunities, providing the chance at increasing organic search results and traffic.

These pages are essentially any page on your business website that people “land” on after clicking an ad, search result, promotion, or sales email. Also often called lead capture pages, landing pages are designed to funnel visitors further along the sales process.

Landing pages focus on conversion, whether it’s converting visitors into leads or leads into customers. They’re often more “salesy” than other content such as blog posts, but the best landing pages focus on providing information the best helps your visitors make a buying decision.

Press releases are an underutilized marketing tool in the digital age. Unknown to many, they can be an effective way to drum up interest in your business. Press releases are official announcements to the news media about your company in the hopes that they’ll pick up the story and effectively give your business free publicity.

Getting attention from the press is an excellent way to increase your domain authority and get people talking about your company. You can use press releases for all sorts of announcements:

  • New product or service
  • Partnership with a local charity
  • Recent awards

Effective press releases can create a buzz about your business and show it in a favorable light.

Infographics – using graphics to tell the story – are incredibly effective at grabbing attention and quickly distributing information, making them a vital part of your content marketing plan.

Infographics are now the fourth most common type of content marketing, so it’s important that yours look as good as the competition’s. Infographics are also incredibly shareable, increasing the number of eyes on your brand at any given time.

We can create powerful infographic templates that reflect your brand and allow you to easily plug in new information for each piece of content. Templates of this nature can save you time and offer you an easy way to create useful, attractive content as often as you need to.

Why Take the Stairs for content marketing?

Finding the right content marketing experts for your business can be a daunting task, especially with all the options available nowadays. So why should you choose Take the Stairs?

Keyword implementation

We take a measured approach to keyword implementation, focusing on specific keywords that will give you the best results rather than trying to cram in as many as possible. Our approach centers around tier-based keyword organization, which gives priority to keywords based on factors like intent to purchase for better conversion rates.

Content checklists

Content checklists give you an easy way to make sure that everything gets done properly, before you consider it complete. This includes everything from on page optimizations to organizing headers and posting to social media. A simple checklist can go a long way towards making sure nothing gets overlooked.

Uploaded content

Content marketing relies on consistent, optimized posting. Our team can handle your website and social media posts, optimizing posting times so that your target audience is most likely to see your content. Let us handle your content posting schedule so you can focus on running your business.

Ready to take the first step?

Call now Schedule a Discovery

Content marketing FAQs

Our Nashville-based, content marketing consultant business focuses on helping clients grow their small businesses and we continually improve the way we handle content marketing for them.

We hear the same questions asked, from copywriting best practices to SEO and content strategy. Below are some of the most common questions but if you have one not listed here, feel free to reach out for information.

Content marketing is an essential part of any small business’s marketing plan, especially in the digital age. A strong content strategy is a cornerstone of presenting your brand’s tone of voice, which focuses on building long-term brand loyalty over winning short-term sales as in the case of old-fashioned transactional marketing.

Effective content marketing is an easy way to increase SEO and position your brand as an industry authority, as well as creating brand awareness, and building and strengthening brand loyalty.

In short, content marketing is important for small businesses that want to attract and convert their ideal buyer personas before the competition gets to them first.

Inbound marketing and content marketing are often used interchangeably, but they’re actually two different marketing strategies, though they both focus on creating valuable content. The easiest way of looking at it is that content marketing is an aspect of inbound marketing.

Inbound marketing targets specific buyer personas and is essentially anything that drives traffic to your website, such as:

  • SEO keywords
  • Blogs
  • Webinars
  • Infographics

Content marketing specifically focuses on creating useful web content that will appeal to your business’s broad target audience. This drives them to your site where your sales copywriting will hopefully tempt them into buying.

Whether you run a small business in Nashville, TN, or a multi-location corporation, your business needs a strong content strategy as part of your inbound marketing plan.

With 82% of Americans regularly on social media and 97% of the country’s population owning smartphones, content marketing for small businesses is more important than ever.

While many business owners are perfectly happy to run their content marketing strategies, most people who run a small business are overworked as it is, and they simply don’t have the time needed to dedicate to a comprehensive strategy.

An experienced content marketing consultant can relieve the burden, building a straightforward content marketing strategy that they can manage as fully or as minimally as you prefer. Whether you decide to put a consultant in charge of your content marketing for the long run or simply need help getting a strategy in place, a content marketing expert can do wonders for your business and peace of mind.

The number one way content marketing helps your SEO is by increasing your visibility on search engines. When your content has perfectly optimized keywords that are relevant to your industry, you’re more likely to rank highly on search pages due to your keyword relevancy. Keyword relevance is achieved by writing about keywords and using related words that help search engine bots understand what your page is about and trying to rank for. 

Backlinks are also extremely important for SEO, and unique, helpful content goes a long way towards getting you these valuable links. Quality backlink development is seen as one of the most important factors to increasing domain authority. People share great content so quality content is always a great way to gain links. 

People linking to your site can do wonders for your SEO, but so can social media shares. The more people share your content on social media platforms, the more search engines see you as reputable and in-demand, thereby increasing your rankings.

Take the Stairs content marketing packages

When a client comes to us for content marketing help, we make a point of scheduling an in-depth discovery meeting during which we get clear about their needs and business goals.

Our experience with content marketing for small businesses has taught us that the more we understand about what a business is trying to do, the easier it is to create a powerful content strategy that accurately reflects their brand and gets their target audience’s attention.

Some content marketing consultant agencies offer a labyrinth of copywriting and content services that can be a challenge to navigate, and they’re often riddled with hidden fees.

We believe in transparency at Take the Stairs, which is why we offer clients two straightforward content marketing packages for small businesses. Each package caters to a specific type of client with a unique set of goals.

Content Builder

The Content Builder is our one-off content marketing package for small businesses. This package will take you from a base of no content (or ineffective content that’s not helping your cause) to developing a clear content strategy and the tools you need to implement it.

So, what do you get when you purchase the Content Builder package?

Content strategy meeting: We’ll work to understand where your business currently is and where you’d like it to be so that we can effectively help you close the gap between the two.

Content guideline development: Building on the content strategy we develop, we’ll develop content guidelines you can follow to ensure that the content you create is as effective as possible.

Content calendar creation: One of the most important aspects of content marketing for small businesses is consistency. Our content creation calendar helps you schedule posts at optimal times to increase the odds of reaching your target audience.

Website infographic templates x12: According to HubSpot, infographics can increase your website’s traffic by up to 12%, making them valuable content marketing tools. We’ll create a dozen templates you can reuse as many times as you want, simply plugging in relevant info each time.

The Content Builder package is just one of the many ways we can help you unlock the power of your brand.

Content Climber

If you’re interested in longer-term help getting your Nashville, TN, business to the next level, the Content Climber package might be the one for you. This monthly content marketing package for small businesses provides everything you could want from a content marketing consultant.

The content climber gives you:

  • Monthly content marketing meeting: We offer a monthly meeting to discuss the content strategy’s effectiveness, and tweaks we need to make, and plan the following month’s content.
  • New content development: Our team of in-house writers will develop new content designed to position you as an industry authority and win your audience’s attention.
  • Content infographic development x6: Our in-house graphic designers will create custom infographic templates to increase your content’s SEO rankings.
  • Content beef-ups x3: Refreshing old content is a tried-and-true method for easily increasing your site’s SEO. We’ll “beef up” three pieces per month.
  • Copyediting: Our professional copy editors comb through every piece to ensure that everything we post on your behalf is error-free. 
  • Social post development and scheduling: Effective social media content is an essential part of marketing for small businesses. We’ll develop posts and schedule them at a time when your target audience is most likely to see them.
  • Content report writeup and report: We’ll go over a detailed report which breaks down how your content is performing so that we know what direction to go in for the following month.

 

Looking for a content marketing agency?

Do you have any questions about how our content marketing consultant services can help your small business? Contact us and we’ll be happy to set up a discovery meeting.

Schedule a Discovery

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