Contrary to what inexperienced content marketing consultant agencies might think, keyword optimization isn’t as easy as picking keywords at random and stuffing as many of them as possible into a piece of content.
In order for your content to rank highly on search engines, it’s crucial to research your keywords first.
Among other things, keyword research will tell you:
- What your audience is searching for
- Where you (and your competitors) currently rank for specific keywords
- How easy or difficult each keyword is to rank for
Once we know which keywords to try for, we organize them for the best SEO results.
Blog writing is the backbone of content marketing for small businesses, but when business owners try to create their own, one of the following usually happens:
- Lack of ideas, or ideas that fail to create engagement
- Limited understanding of keyword optimization
- Lack of time to write and post, leading to inconsistent posting or abandoning it altogether
Or expert writers at Take the Stairs can create useful blogs that appeal to your target audience and drive traffic to your site. Our blog articles are based on in-depth knowledge of our clients’ business and target buyers so that we can create relevant, engaging content that converts readers into paying customers.
Landing pages are an often overlooked part of content marketing. Landing pages are laden with keyword opportunities, providing the chance at increasing organic search results and traffic.
These pages are essentially any page on your business website that people “land” on after clicking an ad, search result, promotion, or sales email. Also often called lead capture pages, landing pages are designed to funnel visitors further along the sales process.
Landing pages focus on conversion, whether it’s converting visitors into leads or leads into customers. They’re often more “salesy” than other content such as blog posts, but the best landing pages focus on providing information the best helps your visitors make a buying decision.
Press releases are an underutilized marketing tool in the digital age. Unknown to many, they can be an effective way to drum up interest in your business. Press releases are official announcements to the news media about your company in the hopes that they’ll pick up the story and effectively give your business free publicity.
Getting attention from the press is an excellent way to increase your domain authority and get people talking about your company. You can use press releases for all sorts of announcements:
- New product or service
- Partnership with a local charity
- Recent awards
Effective press releases can create a buzz about your business and show it in a favorable light.
Infographics – using graphics to tell the story – are incredibly effective at grabbing attention and quickly distributing information, making them a vital part of your content marketing plan.
Infographics are now the fourth most common type of content marketing, so it’s important that yours look as good as the competition’s. Infographics are also incredibly shareable, increasing the number of eyes on your brand at any given time.
We can create powerful infographic templates that reflect your brand and allow you to easily plug in new information for each piece of content. Templates of this nature can save you time and offer you an easy way to create useful, attractive content as often as you need to.