When you are a small business trying to compete for market share against the convenience or price of a national competitor, your business’ brand becomes all the more important. Your brand is not as much your logo and colors, as the purpose and drive that made you start your small business in the first place. By uncovering your purpose and the clients you are trying to appeal to, you can begin to use marketing dollars to communicate only to those targeted audiences that are most likely to love your business. It’s important to find those core customers who love your brand, as they will be your biggest advocates and provide you with more opportunities for great word-of-mouth referrals.
Your small business strategy is everything. You can’t compete on the same level as corporate-sized marketing budgets so we can help you work smarter by spending your marketing dollars as efficiently as possible. The more in tune we become with your business, the better your results will be.
Helping you to know your clientele is not enough, you need to spend the time to find and communicate with them as well. Regardless of your business, there are many strategic ways to communicate to your audience. At Take the Stairs, we don’t specialize in one form of marketing. Instead, we focus on the channels that are most likely to reach your target consumers to start a conversation that resonates with their needs.
Whether you need website development, content marketing, search engine optimization, social media management, paid advertising (e.g. AdWords), graphic design, video creation, or anything in between, we’ve got you covered. We’ll even handle more traditional marketing like TV, radio, PR, printed material, trade shows, or anywhere your clients can regularly be found. To us it’s all about the result: we’ll adapt our tactics however we need to, in order to speak to your clients.
Getting more clients in the door isn’t the only way of increasing your revenue. Oftentimes, small businesses can become most profitable when they increase the efficiency of their internal practices. Whether that’s finding more cost-effective vendors, creating new workflows that save time, or better defining job descriptions for employees to gain an exceptional company culture. Regardless of your operational challenges, by understanding where you’re trying to get to, we can reverse-engineer a plan to get you there. Don’t believe us? Put us to the test by scheduling a free discovery consultation with our team.