Uncover the personality of your business
A crucial element of successful branding is figuring out what your brand’s personality is. Part of this will depend on what type of industry you’re in and the type of clients you’re hoping to appeal to, but as you’ll see in the Find Your Voice Workshop, the answer is anything but clear cut.
If you’re familiar with the 12 brand archetypes, you might already have a good idea of what archetype your brand falls under. But there are subtler sub-archetypes to consider that may not be as obvious.
Working closely with an experienced small business consultant during our Brand Archetypes Workshop will provide you with a pair of fresh eyes that may be able to see things about your business that you’ve overlooked. This can be incredibly helpful, since a business always looks different from the inside than it does to outsiders, and you never know for sure how others perceive your brand without enlisting outside help.