How to organize your SEO keywords
We all know that using a solid keyword research strategy is crucial for search engine optimization. With so many ways to look at keywords, though, it can be hard to figure out which ones to…
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The difference between branding and marketing
Our Nashville brand marketing consultants see an endless level of confusion over the branding vs. marketing debate. Are they the same thing? If not, where does one end and the other begin? Although branding and…
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The death of transactional marketing
Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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Unlock the power of your brand
Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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Learn buyer personas in 5 minutes
Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…
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