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Category: Marketing

Category: Marketing - Page 2

A graphic design featuring the letters 'EO used in an article about keyword research services.

How to organize your SEO keywords

We all know that using a solid keyword research strategy is crucial for search engine optimization. With so many ways to look at keywords, though, it can be hard to figure out which ones to…
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Two people discussing brand marketing in nature.

The death of transactional marketing

Before the internet and the age of digital, people only shopped at local community businesses. These businesses knew their clientele personally, and offered an adapted customer experience to meet their needs. What’s more, if a…
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an assortment of colored ties

Unlock the power of your brand

Starting up a business is a pretty exciting thing to do. OK, exciting and scary, probably in equal measures. A new journey where you can’t see what’s at the end, in the middle or probably…
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human facade of a brand persona

Learn buyer personas in 5 minutes

Buyer personas are simulated representations of your preferred customer that you can use to inform your firm’s business strategy. Marketing consulting firms in Nashville, TN often advise business leaders to create buyer personas because they…
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